Facebook Ad Targeting is an incredibly powerful platform to target your message by micro-segments. 

• Why shouldn’t I just do a free post on Facebook?
• Why do I need this if I already have a website that shows up on Google?
• How targeted can my Facebook ad be?
• How can I tell if the Facebook campaign is working?
• Does this really work?

Key Things To Do

• Select the correct demographics when setting up a campaign.
• Choose the right Ad Objective (i.e. Engagement, Clicks to Website, Event Response) to achieve the desired outcome.
• Make sure your headlines show up correctly on mobile.
• Measure the performance of the ad placement–News Feed, Right Column, Mobile & Instagram have different uses.