Facebook Ad Targeting is an incredibly powerful platform to target your message by age, gender, location, interest, occupation, and behavior.
Top Questions You Probably Have
- Why shouldn’t I just do a free post on Facebook?
- Why do I need this if I already have a website that shows up on Google?
- How targeted can my Facebook ad be?
- How can I tell if the Facebook campaign is working?
- Does this really work?
Key Things To Do
- Select the correct demographics when setting up a campaign.
- Choose the right Ad Objective (i.e. Engagement, Clicks to Website, Event Response) to achieve the desired outcome.
- Make sure your headlines show up correctly on mobile.
- Measure the performance of the ad placement–News Feed, Right Column, Mobile & Instagram have different uses.
WSL Founder: 1 of the 15
Most Daring Entrepreneurs
Part innovation center, part work-space and part auditorium, Walnut St. Labs is a regional epicenter of tech entrepreneurialism. It hosts networking events, brainstorming sessions, and talks from the region’s most successful tech entrepreneurs. “We created an ecosystem, the purpose of which is to build and generate ideas,” says founder and CEO Chris Dima.
That wasn’t Dima’s goal when he got to Walnut St. Labs in 2013. Then, it was just shared office space. Dima was working for Economy.com while expanding his own software-development and marketing company when the lease expired. Five other entrepreneurs worked in the building. “No one wanted to, so I signed the lease myself,” says Dima. “I created a logo and hung a piece of paper on the front door with tape. Walnut St. Labs was born. Lesson learned: You can wait for other people to lead, or lead yourself.”
Grants from the Chester County Economic Development Council helped Dima transform the former taxi garage into an innovation center. “You need a clubhouse where like-minded people can gather,” he says.
In early 2016, Dima moved Walnut Street Labs to a new space—still in West Chester and with the same vibe. “I want to nurture tech entrepreneurship in the suburbs—and Chester County, specifically,” he says. “That’s who I am, and that’s the story I want to tell.”
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