Content marketing sounds new but it’s as old as stories have been being told around fire pits. Just turn around, face the internet and tell the world who you are and what drives you.
Top Questions You Probably Have
- Should I blog or just do social?
- What’s “reach”?
- Should I always write the first draft?
Key Things To Do
- Try video — you can get a lot of content out of a video including a blog and social content (and the video!).
- Don’t write for search bots — always write with the human visitor of your site.
WSL Founder: 1 of the 15
Most Daring Entrepreneurs...
Part innovation center, part work-space and part auditorium, Walnut St. Labs is a regional epicenter of tech entrepreneurialism. It hosts networking events, brainstorming sessions, and talks from the region’s most successful tech entrepreneurs. “We created an ecosystem, the purpose of which is to build and generate ideas,” says founder and CEO Chris Dima.
That wasn’t Dima’s goal when he got to Walnut St. Labs in 2013. Then, it was just shared office space. Dima was working for Economy.com while expanding his own software-development and marketing company when the lease expired. Five other entrepreneurs worked in the building. “No one wanted to, so I signed the lease myself,” says Dima. “I created a logo and hung a piece of paper on the front door with tape. Walnut St. Labs was born. Lesson learned: You can wait for other people to lead, or lead yourself.”
Grants from the Chester County Economic Development Council helped Dima transform the former taxi garage into an innovation center. “You need a clubhouse where like-minded people can gather,” he says.
In early 2016, Dima moved Walnut Street Labs to a new space—still in West Chester and with the same vibe. “I want to nurture tech entrepreneurship in the suburbs—and Chester County, specifically,” he says. “That’s who I am, and that’s the story I want to tell.”