A wholesale janitorial supply company with 50,000 SKUs needed to jump 10 years into the future to take advantage of new ecommerce tech, new marketing tech and new ad tech. 

We rebuilt their entire ecommerce platform on Shopify. We also enabled best-of-breed advertising and marketing tools to automate the optimization of their inventory. 

Streamlined operations, simplified onboarding on few products, predictable sales growth, lower Total Cost of Ownership — and a revitalized optimism for the growth of their online store. 

Fiserv, Envestnet and Wheelhouse Analytics had a giant goal: to attract young people to financial services. They need a new site, a new brand and new positioning. They need to get noticed by young people. 

Who better to tell the story than recent students in their innovative internship program. We interviewed students and the program coordinators. We pushed those videos out via social. 

The new brand attracted investment, attention and interest from the industry, from schools and from students. The ball was rolling and the future looked brighter.

Unisys had a problem. Well, an opportunity. They had a great new security product. But they needed a push from the outside. They needed innovation.

WSL worked with an eclectic team of Unisys executives, engineers and product managers to create a 5-week design-focused hackathon. Teams would create new UX flows for onboarding onto their product.

Over 100 people from all walks of life participated! Unisys received 14 unique submissions for new UXs. Unisys’s Chief Engineer Jim Thompson called it “product development 2.0”. 

DRG International, a specialty medical diagnostics and equipment manufacturer wanted a better site. A faster site. A site that performed better in search. A more secure site. It needed a makeover. And needed to jump forward 10 years.

WSL worked with the DRG marketing and management teams to create a new site, new content and new ecommerce functionality.

DRG’s brand and site overhaul was a win — their clients and partners told them so. With the basics behind us, we then embarked on conversion improvement.

When two brands merge what happens? Well, it’s not easy to preserve the integrity of both brands but that was the goal!

We met with the executive teams and figured out the short-term tactics — and that resulted in long-term strategy. 

We delivered a new brand design, a brand guide, amazing product shots, presentations for sales and more. 

A cutting-edge medical device company needed an MPV in advance of its first partner pilot. Their previous software team had disbanded. 

We radically simplified the product roadmap and did hardcore agile development.

We hit two key business goals: partner launch and a product demo at a key trade show (oh yeah, and prototyped a functioning medical device including hardware and software development).

Forge needed more business. It’s the most fundamental need for a business. 

We captured the insider’s perspective. An honest look inside the business, the craft, the people…

We moved the business from common stock imagery to lively, authentic multimedia. 

Bumpout had a vision of building a new consumer tech brand. First stop was Indiegogo.

We launched into development of logos, branding assets, and a variety of copy and messaging for the launch. We also launched Facebook campaigns.

Double.  That’s right. They raised twice the amount the set as their goal. 

Rentalist is a p2p portal for the film rental industry that came out of the WSL incubator. It needed a brand, a software development team, fundraising, operational support and more. 

We built, rebuilt and built again — prototyping is key in the startup world. Short sprint after short sprint. 

Rentalist is preparing for an IPO through Regulation A+. Stay tuned.

A pair of care management solutions companies, Cedar Woods Care Management and Blessings4Ever Home Care Agency, needed to jump ahead 10 years. They need to look contemporary.

We redesigned their websites — translated them, too. Their social. Steeped them in the value of analytics. 

Legitimacy. When you look like your site was built in 2000 it hurts your reputation. The staff was proud that their new site reflected the company and the work they did.

SlamData was is a high-tech software company solving some of the hardest data problems in the industry.

Bottom to top sales and marketing set up. Branding. CRM. Events. Content. Advertising. And more.

SlamData launched and went 0 to 60 in 5 seconds flat.

Zukin Realty had an antiquated system for managing hundreds of properties. Few employees knew how to use it.  

We rebuilt their inventory management and website using WordPress. 

Total Cost of Ownership dropped. And now more people use the site than ever.

Brand new spot, veteran owner, killer location. What do do?

Interviews. Video. Some black and white. 

The Refinery rocked out a new site, appointment integration and videos from the founder. Also, local SEO!

CardConnect just moved into the area. They were scooping up payments companies. Growing fast. Part of growing fast was attracting and keeping the right kinds of people.

CardConnects team supported the labs nascent iSchool by sponsoring a month of classes held at our weekly Night Owls events. They also particpated by having their CTO come out and demo their APIs.

Branding. Community support. Talent acquisition. This is the way new companies attract employees. By digging and becoming part of the community.

An extremely talented pair of College acceptance coaches in need of marketing and a website to solidify their message and distribute materials. 

Completely rebuild their product from a distribution platform to a full 12 chapter online video course through the use of Thinkific, a leading online course distribution platform.  

A complete remaining of their product/service to allow for a tangible and scaleable method of distribution along with a streamlined and measurable sales-based marketing method. 

Smile! This brand wanted to celebrate what a good smile is worth. 

The staff was, of course, full of smiles. So we set up our video cameras and got to work just talking to folks. 

Yes, you guessed it: more smiles. Nothing instills more confidence that staff looking thrilled.

The competition was tough but their craft and quality were superior. Fenceworks needed a new site, more leads and a CRM.

We rebuilt the site on WordPress and installed HubSpot. Most importantly, we crushed data on an ongoing basis to help the owners manage the business from A to Z.

We delivered transparency and unprecedented insight. And growth, too. 

The HVAC industry is one of the most competitive out there. Precision Air needed better leads and more of them.

A complete brand redesign was in order. We built a new website, enhanced social media channels and build ad campaigns across channels. 

Targeted marketing drove new leads. 

Waste Oil Recyclers need more leads, and better leads. 

We reviewed and refined their entire lead generation process.

We provided key insight for the executive team in order to allocate budget and drive growth. 

Medford Ford beed to drive demand for new and pre-owned vehicles, as well as services. 

We provided a comprehensive digital advertising program and content development. 

New brand vitality, more leads and more business. 

The NEP guys were shooting for the moon: to revolutionize the HVAC supply chain. 

We worked with Shopify to bring on 100K SKUs. We also built their brand from the ground up. We also helped them throw a giant launch party/new office ribbon cutting. 

NEP achieved breakneck growth. 

HeadLice911 launched a local franchise from scratch. 

To build their brand and take their services to market. 

Each location has appointments booked daily and the business continues to expand. They continue to corner their market and thrive.