Ready To Leverage Digital?

Start With Defining Your Business Goals

Then Improve Your Strategy, Plan Tactics

And Then Grow Your Business!

We Help Companies Go Digital. And Thrive.

Business Success Is An Art And A Science. 
(Along With A Great Methodology)

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Let's Talk and Define Your Business Goals...

What’s the desired impact? Let’s be specific and concrete.

...Then We'll Define the New Strategy...

How are we going to make our goals happen? 

...And Specify the Right Tactics...

What are we going to do? How are we going to do it? When are we going to do it?

...And Analyze The Outcome.

What happened? Why did it happen? How are we going to do it better next round?

Client Work We’re Proud Of

The Opportunity

A wholesale janitorial supply company with 50,000 SKUs needed to jump 10 years into the future to take advantage of new ecommerce tech, new marketing tech and new ad tech. 

The Strategy

We rebuilt their entire ecommerce platform on Shopify. We also enabled best-of-breed advertising and marketing tools to automate the optimization of their inventory. 

The Outcomes

Streamlined operations, simplified onboarding on few products, predictable sales growth, lower Total Cost of Ownership — and a revitalized optimism for the growth of their online store. 

The Opportunity

Fiserv, Envestnet and Wheelhouse Analytics had a giant goal: to attract young people to financial services. They need a new site, a new brand and new positioning. They need to get noticed by young people. 

The Strategy

Who better to tell the story than recent students in their innovative internship program. We interviewed students and the program coordinators. We pushed those videos out via social. 

The Outcomes

The new brand attracted investment, attention and interest from the industry, from schools and from students. The ball was rolling and the future looked brighter.

The Opportunity

Unisys had a problem. Well, an opportunity. They had a great new security product. But they needed a push from the outside. They needed innovation.

The Strategy

WSL worked with an eclectic team of Unisys executives, engineers and product managers to create a 5-week design-focused hackathon. Teams would create new UX flows for onboarding onto their product.

The Outcomes

Over 100 people from all walks of life participated! Unisys received 14 unique submissions for new UXs. Unisys’s Chief Engineer Jim Thompson called it “product development 2.0”. 

The Opportunity

DRG International, a specialty medical diagnostics and equipment manufacturer wanted a better site. A faster site. A site that performed better in search. A more secure site. It needed a makeover. And needed to jump forward 10 years.

The Strategy

WSL worked with the DRG marketing and management teams to create a new site, new content and new ecommerce functionality.

The Outcomes

DRG’s brand and site overhaul was a win — their clients and partners told them so. With the basics behind us, we then embarked on conversion improvement.

The Opportunity

When two brands merge what happens? Well, it’s not easy to preserve the integrity of both brands but that was the goal!

The Strategy

We met with the executive teams and figured out the short-term tactics — and that resulted in long-term strategy. 

The Outcomes

We delivered a new brand design, a brand guide, amazing product shots, presentations for sales and more. 

The Opportunity

A cutting-edge medical device company needed an MPV in advance of its first partner pilot. Their previous software team had disbanded. 

The Strategy

We radically simplified the product roadmap and did hardcore agile development.

The Outcomes

We hit two key business goals: partner launch and a product demo at a key trade show (oh yeah, and prototyped a functioning medical device including hardware and software development).

The Opportunity

Forge needed more business. It’s the most fundamental need for a business. 

The Strategy

We captured the insider’s perspective. An honest look inside the business, the craft, the people…

The Outcomes

We moved the business from common stock imagery to lively, authentic multimedia. 

The Opportunity

Bumpout had a vision of building a new consumer tech brand. First stop was Indiegogo.

The Strategy

We launched into development of logos, branding assets, and a variety of copy and messaging for the launch. We also launched Facebook campaigns.

The Outcomes

Double.  That’s right. They raised twice the amount the set as their goal. 

The Opportunity

Rentalist is a p2p portal for the film rental industry that came out of the WSL incubator. It needed a brand, a software development team, fundraising, operational support and more. 

The Strategy

We built, rebuilt and built again — prototyping is key in the startup world. Short sprint after short sprint. 

The Outcomes

Rentalist is preparing for an IPO through Regulation A+. Stay tuned.

The Opportunity

A pair of care management solutions companies, Cedar Woods Care Management and Blessings4Ever Home Care Agency, needed to jump ahead 10 years. They need to look contemporary.

The Strategy

We redesigned their websites — translated them, too. Their social. Steeped them in the value of analytics. 

The Outcomes

Legitimacy. When you look like your site was built in 2000 it hurts your reputation. The staff was proud that their new site reflected the company and the work they did.

The Opportunity

SlamData was is a high-tech software company solving some of the hardest data problems in the industry.

The Strategy

Bottom to top sales and marketing set up. Branding. CRM. Events. Content. Advertising. And more.

The Outcomes

SlamData launched and went 0 to 60 in 5 seconds flat.

The Opportunity

Zukin Realty had an antiquated system for managing hundreds of properties. Few employees knew how to use it.  

The Strategy

We rebuilt their inventory management and website using WordPress. 

The Outcomes

Total Cost of Ownership dropped. And now more people use the site than ever.

The Opportunity

Brand new spot, veteran owner, killer location. What do do?

The Strategy

Interviews. Video. Some black and white. 

The Outcomes

The Refinery rocked out a new site, appointment integration and videos from the founder. Also, local SEO!

The Opportunity

CardConnect just moved into the area. They were scooping up payments companies. Growing fast. Part of growing fast was attracting and keeping the right kinds of people.

The Strategy

CardConnects team supported the labs nascent iSchool by sponsoring a month of classes held at our weekly Night Owls events. They also particpated by having their CTO come out and demo their APIs.

The Outcomes

Branding. Community support. Talent acquisition. This is the way new companies attract employees. By digging and becoming part of the community.

The Opportunity

An extremely talented pair of College acceptance coaches in need of marketing and a website to solidify their message and distribute materials. 

The Strategy

Completely rebuild their product from a distribution platform to a full 12 chapter online video course through the use of Thinkific, a leading online course distribution platform.  

The Outcomes

A complete remaining of their product/service to allow for a tangible and scaleable method of distribution along with a streamlined and measurable sales-based marketing method. 

The Opportunity

Smile! This brand wanted to celebrate what a good smile is worth. 

The Strategy

The staff was, of course, full of smiles. So we set up our video cameras and got to work just talking to folks. 

The Outcomes

Yes, you guessed it: more smiles. Nothing instills more confidence that staff looking thrilled.

The Opportunity

The competition was tough but their craft and quality were superior. Fenceworks needed a new site, more leads and a CRM.

The Strategy

We rebuilt the site on WordPress and installed HubSpot. Most importantly, we crushed data on an ongoing basis to help the owners manage the business from A to Z.

The Outcomes

We delivered transparency and unprecedented insight. And growth, too. 

The Opportunity

The HVAC industry is one of the most competitive out there. Precision Air needed better leads and more of them.

The Strategy

A complete brand redesign was in order. We built a new website, enhanced social media channels and build ad campaigns across channels. 

The Outcomes

Targeted marketing drove new leads. 

The Opportunity

Waste Oil Recyclers need more leads, and better leads. 

The Strategy

We reviewed and refined their entire lead generation process.

The Outcomes

We provided key insight for the executive team in order to allocate budget and drive growth. 

The Opportunity

Medford Ford beed to drive demand for new and pre-owned vehicles, as well as services. 

The Strategy

We provided a comprehensive digital advertising program and content development. 

The Outcomes

New brand vitality, more leads and more business. 

The Opportunity

The NEP guys were shooting for the moon: to revolutionize the HVAC supply chain. 

The Strategy

We worked with Shopify to bring on 100K SKUs. We also built their brand from the ground up. We also helped them throw a giant launch party/new office ribbon cutting. 

The Outcomes

NEP achieved breakneck growth. 

The Opportunity

HeadLice911 launched a local franchise from scratch. 

The Strategy

To build their brand and take their services to market. 

The Outcomes

Each location has appointments booked daily and the business continues to expand. They continue to corner their market and thrive.

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