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Social Media Strategy and Management

Social media is at the heart of what every organization does. It’s really “connected media”. It’s easier than ever to reach out — but ever more difficult to stand out.

Top Questions You Probably Have

  • How much posting should I do?
  • When should I do it?
  • Which channel is right for me?
  • Should I let my friend’s brother’s daughter to it for me? Her generation know social better than me…
  • Is social legitimate?

Key Things To Do

  • Fill out the basic information on all social channels correctly.
  • Learn how to access the different pages — and how to bring others into it.
  • Find people to follow that look like they’re doing it well.
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 WSL Founder: 1 of the 15
Most Daring Entrepreneurs...

Excerpt from Main Line Today:

Part innovation center, part work-space and part auditorium, Walnut St. Labs is a regional epicenter of tech entrepreneurialism. It hosts networking events, brainstorming sessions, and talks from the region’s most successful tech entrepreneurs. “We created an ecosystem, the purpose of which is to build and generate ideas,” says founder and CEO Chris Dima.

That wasn’t Dima’s goal when he got to Walnut St. Labs in 2013. Then, it was just shared office space. Dima was working for Economy.com while expanding his own software-development and marketing company when the lease expired. Five other entrepreneurs worked in the building. “No one wanted to, so I signed the lease myself,” says Dima. “I created a logo and hung a piece of paper on the front door with tape. Walnut St. Labs was born. Lesson learned: You can wait for other people to lead, or lead yourself.”

Grants from the Chester County Economic Development Council helped Dima transform the former taxi garage into an innovation center. “You need a clubhouse where like-minded people can gather,” he says.

In early 2016, Dima moved Walnut Street Labs to a new space—still in West Chester and with the same vibe. “I want to nurture tech entrepreneurship in the suburbs—and Chester County, specifically,” he says. “That’s who I am, and that’s the story I want to tell.”

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