Client Spotlight Archives

Client Spotlight: Forge

Forge needed visibility and brand awareness. We tackled it with ferocity and showcased their services to the exact market they needed.

Video, Demonstrations From Staff

Videos are the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. In the case of Forge, we knew we could get great video of them working in the shop showing off the custom work they make.

High-Fidelity Photography

Digital Advertising

This is one of our greatest strengths. We focused on reaching a specific audience to make conversions and distributed exactly how and to whom we choose. For Forge is was a matter of finding out who would convert to their services instead of going with a larger impersonal corporation.

Local Listing

Many clients underestimate the importance of local listings. It is much more than simply having your hours and address posted on google maps. There are opportunities to fill these listings with content that compels visitors to continue to engage and potentially convert.

It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their craft. They were hungry for additional exposure. They only required optimization of their social avenues to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to bring their business up to date and see their leads increase. They have become an example that continually confirms what we know we do best.

Client Spotlight: DRG

A cutting-edge international brand needed a branding facelift. We brought the modern design and digital integration.

A New Website…

Their website was simply out of date. Your website is the home base and face of your business. It was up to us to bring their product line up to date and streamline the ordering process to keep their customers accessible.

That Was Optimized For Different Devices…

With their website redesigned, modernization meant making it readily viewable on any device.

And Video of Their Team

Video is the most compelling media. DRG is renowned in its industry. Their many conventions and appearances at conferences allowed us the perfect opportunity to showcase their amazing team.

Digital Advertising (Facebook And Google)

We don’t mess around when it comes advertising. With a large international brand like DRG out strategy was awareness and optimization. They are a very specific market so it was up to us to refine visibility by building great adwords campaigns and making them the first choice in search optimization.

Print Advertising

Print is a crucial part of DRG’s advertising even though they are a recognizable brand in their industry. Attending conventions and conferences provides many opportunities to build on their brand awareness.

It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their industry. It’s important when working with a large company to handle the brand delicately and transition them to into modernization while maintaining stability with their customers. The benefits showed immediately, sales went up and contact their clients has never been easier.

Client Spotlight: BioTraceIT

A cutting-edge product along with a team intent on revolutionizing pain management, BioTraceIT needed brand representation that maximised its potential.

A New Website…

Their product is a revelation in pain management. Showcasing its purpose and the company’s intent our prime directive in building a client’s home base. In addition to large compelling imagery and design, it was crucial to delivering a concise and powerful message while guiding potential interest to the correct page.

That Was Optimized For Different Devices…

Our audience was clear. Understanding how they would consume the information meant optimizing it for their device. Preparing dissemination of their website properly meant preparing it for any way it could be viewed.

And Video for Presentation

Video was crucial to this product’s presentation. Compiling data and video that worked to its advantage in a way that would peak the interest of its benefactors was essential. We worked hard to prepare video project that truly showcased the power of the client.

High-Fidelity Photography

Marketing materials are an important part of launching a product. The product was in its earliest prototype stages. Getting proper high fidelity photos makes it real and tangible.

It’s A Wrap!

BioTraceIt continues to pursue their dream of delivering a product that could change the way pain is managed. They continue to use the resources and foundation we built to evangelize their goals.

Client Spotlight: Precision Air Heating & Cooling

Precision Air Heating & Cooling need to update to the modern era. Their digital presence was dated and it was up to us to change that.

A Brand New Website…

Building a solid site was step one. After gathering new assets it was important to give them a strong foundation to clearly direct their potential customers in the right direction.

That Was Optimized For Different Devices…

Mobile optimization is more important than ever. Its the version of your site most people will see. It was our job to make sure all of their great content is still effectively showcased in an effective manner.

Their own team on Video

Video speaks for itself. Getting your team on camera and displaying the passion and authority they have on their craft sells better than anything.

High-Fidelity Photography

It’s always part of our mission to generate great marketing material. Its a key aspect of presenting clients in a professional way. Our talented team got great photos allowing us to really show off Precision’s superior service.

Digital Advertising (Facebook And Google)

Precision is in their name. Targeting the right audience with such was our goal. Their industry is competitive so our strategy was selling potentials on what was clear to us as their strongest trait: their superior service.

Local Listing

Having a complete local listing was imperative. We took the opportunity to fill every avenue with great imagery and made it easy for potential clients to get in contact quickly.

It’s A Wrap!

Precision Air Heating & Cooling had a clear vision of their goals and did the right thing by trusting us with control of their brand. Our tasks were apparent and it was only a matter of putting our expertise to use. Precision has a refreshed brand and streamlined workflow to truly track and refine their process.

Client Spotlight: HeadLice911

HeadLice911 was starting off fresh and needed awareness of their brand to be launched immediately. They were smart to come to us. We built a comprehensive foundation to completely streamline their workflow as well as sell their service to an extremely specific market. Here’s how we tackled it.

A Brand New Website…

Your website is your home base. In their industry, it was imperative that they accurately portray their clean and professional image. It was our job to capture that in imagery and build a site that communicated that effectively in addition to getting feet through the door. Once it was live, conversions began immediately.

That Was Optimized For Different Devices…

It became clear that HeadLice911 books most of their appointments by phone. As most of our marketing relied on facebook and google which is accessed almost exclusively on a mobile device, it was important for us to make the website ready for those calls. We condensed the larger design we made for desktop into a clean and easily navigable interface that made it easy for customers to make the jump and become a customer.

And Video, Testimonials From Clients

We insisted that video was the perfect way to market their services. Nothing would be able to sell their product better than a testimonial. We arranged to have customers serviced and speak about their experience. The results were better than we could imagine. The customers spoke passionately about the process they went through and showed genuine thanks to the business. It showed on camera and the resulting Facebook engagement was incredible. Appointments started coming in immediately.

High-Fidelity Photography

Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. The subject matter was obvious. There were photos of their process and the problem itself. We were able to capture it in a way that invites customers in and to trust those professionals to ease their problem.

Digital Advertising (Facebook And Google)

After collecting photos and video of their clean working environment and process marketing assets was simple. Make the messaging clear and target the right audience with precision. Their market was clear and the professional assets we collected allowed us to have a clear strategy.

Local Listing

Having an optimized local listing was one of the top things on our list. They were a new business and we have to have them ready as soon as their locations opened. Any new business must have imagery and their contact information available at a moments notice. Making the target market aware of this new business was key.

It’s A Wrap!

HeadLice911 was a unique challenge. From the beginning, it was obvious that they were passionate and professional about their craft held back only by their understanding of digital media marketing. They only required optimization and effectiveness for their digital workflow and a team to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to build a strong foundation and see their leads increase. They have become an example that continually confirms what we know we do best. Our job never ends, however. We are always looking for new and innovative ways to capture our client’s essence and deliver it effectively to the market they desire and beyond.

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