Paul Rodriguez and Berner Chatting About Skating

Here’s a podcast we’ve been working on with Mosaic Media. It’s video though! Yes, ‘podcast’ is an ambiguous term — it encompasses both “talk radio” and “talk shows”. 

We’re testing Facebook embeds here. Do you use them? 

Our thesis is this: try everything. 

Client Spotlight: Forge

Forge needed visibility and brand awareness. We tackled it with ferocity and showcased their services to the exact market they needed.

Video, Demonstrations From Staff

Videos are the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. In the case of Forge, we knew we could get great video of them working in the shop showing off the custom work they make.

High-Fidelity Photography

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Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have.

Digital Advertising

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This is one of our greatest strengths. We focused on reaching a specific audience to make conversions and distributed exactly how and to whom we choose. For Forge is was a matter of finding out who would convert to their services instead of going with a larger impersonal corporation.

Local Listing

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Many clients underestimate the importance of local listings. It is much more than simply having your hours and address posted on google maps. There are opportunities to fill these listings with content that compels visitors to continue to engage and potentially convert.

 

It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their craft. They were hungry for additional exposure. They only required optimization of their social avenues to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to bring their business up to date and see their leads increase. They have become an example that continually confirms what we know we do best.

Client Spotlight: DRG

A cutting-edge international brand needed a branding facelift. We brought the modern design and digital integration.

A New Website…

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Their website was simply out of date.  Your website is the home base and face of your business. It was up to us to bring their product line up to date and streamline the ordering process to keep their customers accessible.

That Was Optimized For Different Devices…

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With their website redesigned, modernization meant making it readily viewable on any device.

And Video of Their Team

Video is the most compelling media. DRG is renowned in its industry. Their many conventions and appearances at conferences allowed us the perfect opportunity to showcase their amazing team.

Digital Advertising (Facebook And Google)

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We don’t mess around when it comes advertising. With a large international brand like DRG out strategy was awareness and optimization. They are a very specific market so it was up to us to refine visibility by building great adwords campaigns and making them the first choice in search optimization.

Print Advertising

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Print is a crucial part of DRG’s advertising even though they are a recognizable brand in their industry. Attending conventions and conferences provides many opportunities to build on their brand awareness.
It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their industry. It’s important when working with a large company to handle the brand delicately and transition them to into modernization while maintaining stability with their customers. The benefits showed immediately, sales went up and contact their clients has never been easier.

Client Spotlight: BioTraceIT

A cutting-edge product along with a team intent on revolutionizing pain management, BioTraceIT needed brand representation that maximised its potential.

A New Website…

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Their product is a revelation in pain management. Showcasing its purpose and the company’s intent our prime directive in building a client’s home base. In addition to large compelling imagery and design, it was crucial to delivering a concise and powerful message while guiding potential interest to the correct page.

That Was Optimized For Different Devices…

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Our audience was clear. Understanding how they would consume the information meant optimizing it for their device. Preparing dissemination of their website properly meant preparing it for any way it could be viewed.

And Video for Presentation

Video was crucial to this product’s presentation. Compiling data and video that worked to its advantage in a way that would peak the interest of its benefactors was essential. We worked hard to prepare video project that truly showcased the power of the client.

High-Fidelity Photography

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Marketing materials are an important part of launching a product. The product was in its earliest prototype stages. Getting proper high fidelity photos makes it real and tangible.
It’s A Wrap!

BioTraceIt continues to pursue their dream of delivering a product that could change the way pain is managed. They continue to use the resources and foundation we built to evangelize their goals.