Client Spotlight: BioTraceIT

Client Spotlight: BioTraceIT

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Chris Dima

Founder and CEO

Nov 13, 2017

A cutting-edge product along with a team intent on revolutionizing pain management, BioTraceIT needed brand representation that maximised its potential.

A New Website…

Their product is a revelation in pain management. Showcasing its purpose and the company’s intent our prime directive in building a client’s home base. In addition to large compelling imagery and design, it was crucial to delivering a concise and powerful message while guiding potential interest to the correct page.

That Was Optimized For Different Devices…

Our audience was clear. Understanding how they would consume the information meant optimizing it for their device. Preparing dissemination of their website properly meant preparing it for any way it could be viewed.

And Video for Presentation

Video was crucial to this product’s presentation. Compiling data and video that worked to its advantage in a way that would peak the interest of its benefactors was essential. We worked hard to prepare video project that truly showcased the power of the client.

High-Fidelity Photography

Marketing materials are an important part of launching a product. The product was in its earliest prototype stages. Getting proper high fidelity photos makes it real and tangible.
It’s A Wrap!

BioTraceIt continues to pursue their dream of delivering a product that could change the way pain is managed. They continue to use the resources and foundation we built to evangelize their goals.

Client Spotlight: Precision Air Heating & Cooling

Client Spotlight: Precision Air Heating & Cooling

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Chris Dima

Founder and CEO

Oct 25, 2017

Precision Air Heating & Cooling need to update to the modern era. Their digital presence was dated and it was up to us to change that.

A Brand New Website…

Building a solid site was step one. After gathering new assets it was important to give them a strong foundation to clearly direct their potential customers in the right direction.

That Was Optimized For Different Devices…

Mobile optimization is more important than ever. Its the version of your site most people will see. It was our job to make sure all of their great content is still effectively showcased in an effective manner.

Their own team on Video

Video speaks for itself. Getting your team on camera and displaying the passion and authority they have on their craft sells better than anything.

High-Fidelity Photography

It’s always part of our mission to generate great marketing material. Its a key aspect of presenting clients in a professional way. Our talented team got great photos allowing us to really show off Precision’s superior service.

Digital Advertising (Facebook And Google)

Precision is in their name. Targeting the right audience with such was our goal. Their industry is competitive so our strategy was selling potentials on what was clear to us as their strongest trait: their superior service.

Local Listing

Having a complete local listing was imperative. We took the opportunity to fill every avenue with great imagery and made it easy for potential clients to get in contact quickly.
It’s A Wrap!

Precision Air Heating & Cooling had a clear vision of their goals and did the right thing by trusting us with control of their brand. Our tasks were apparent and it was only a matter of putting our expertise to use. Precision has a refreshed brand and streamlined workflow to truly track and refine their process.

Client Spotlight: HeadLice911

Client Spotlight: HeadLice911

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Chris Dima

Founder and CEO

Oct 21, 2017

HeadLice911 was starting off fresh and needed awareness of their brand to be launched immediately. They were smart to come to us. We built a comprehensive foundation to completely streamline their workflow as well as sell their service to an extremely specific market. Here’s how we tackled it.

A Brand New Website…

Your website is your home base. In their industry, it was imperative that they accurately portray their clean and professional image. It was our job to capture that in imagery and build a site that communicated that effectively in addition to getting feet through the door. Once it was live, conversions began immediately.

That Was Optimized For Different Devices…

It became clear that HeadLice911 books most of their appointments by phone. As most of our marketing relied on facebook and google which is accessed almost exclusively on a mobile device, it was important for us to make the website ready for those calls. We condensed the larger design we made for desktop into a clean and easily navigable interface that made it easy for customers to make the jump and become a customer.

And Video, Testimonials From Clients

We insisted that video was the perfect way to market their services. Nothing would be able to sell their product better than a testimonial. We arranged to have customers serviced and speak about their experience. The results were better than we could imagine. The customers spoke passionately about the process they went through and showed genuine thanks to the business. It showed on camera and the resulting Facebook engagement was incredible. Appointments started coming in immediately.

High-Fidelity Photography

Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. The subject matter was obvious. There were photos of their process and the problem itself. We were able to capture it in a way that invites customers in and to trust those professionals to ease their problem.

Digital Advertising (Facebook And Google)

After collecting photos and video of their clean working environment and process marketing assets was simple. Make the messaging clear and target the right audience with precision. Their market was clear and the professional assets we collected allowed us to have a clear strategy.

Local Listing

Having an optimized local listing was one of the top things on our list. They were a new business and we have to have them ready as soon as their locations opened. Any new business must have imagery and their contact information available at a moments notice. Making the target market aware of this new business was key.
It’s A Wrap!

HeadLice911 was a unique challenge. From the beginning, it was obvious that they were passionate and professional about their craft held back only by their understanding of digital media marketing. They only required optimization and effectiveness for their digital workflow and a team to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to build a strong foundation and see their leads increase. They have become an example that continually confirms what we know we do best. Our job never ends, however. We are always looking for new and innovative ways to capture our client’s essence and deliver it effectively to the market they desire and beyond.

Client Spotlight: Fenceworks

Client Spotlight: Fenceworks

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Chris Dima

Founder and CEO

Oct 19, 2017

Fenceworks needed a digital update to bring them up to speed in an era of comprehensive and competitive marketing. Here’s a look at what we did.

A New Website…

Nothing is more important than a solid foundation and your website is home base. Today’s customers are decisive and having a clean and clear website is key to exuding professionalism and authority. An out of date website has become extremely obvious to any consumer and Fenceworks website needed an overhaul. We needed to concentrate their value and put it center stage. Their brand needed to be visually redefined to showcase the exceptional quality of their product and dedication the have to their craft.

That Was Optimized For Different Devices…

Building a new website also means understanding how the customer will engage with it. Times have changed and the truth of the matter that is customers interact with the web on their mobile devices more than any other method. Bringing Fenceworks up to date meant designing a fluid and responsive website that can stand on its own legs just a strong as its flagship desktop version. We had the understanding to truly distill their content to keep visitors engaged with a clear vision pathway to navigate through the information they seek.

And Video, Testimonials From Staff

We take advantage of all avenues to show off the best of our clients. In our experience, Video is the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. They sell their product better than any stock footage or product shot could. In the case of Fenceworks where each client receives personalized attention on their account, it was natural to have them featured in interviews along side intimate vignette shots of their products.

High-Fidelity Photography

Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. In Fenceworks’ case, it was a beautiful day and the greenery that surrounds their office was picturesque. We now use these images regularly in the social media, their website, and in print.

Digital Advertising (Facebook And Google)

Once we gather great assets the next step is putting them to good use. This is one of our greatest strengths. We gather the best kernels of the client’s story and create specialized targeted campaigns that are distributed exactly how and to whom we choose.

Print Advertising

Though digital marketing is our specialty, traditional marketing materials still have their place. In a design sense, it is nearly identical. In this client’s case, their involvement and support of the community could be used to its advantage. Horse and farm fencing holds a large share of their market. Sponsorship of local equestrians events involved not only personal passions of their employees but potentially valuable exposure. We designed modern magazine ads and banners for these events.

Local Listing

Many clients underestimate the importance of local listings. It is much more than simply having your hours and address posted on google maps. There are opportunities to fill these listings with content that compels visitors to continue to engage. Fenceworks wasn’t taking advantage of these and it was a simple and effective operation of us to take full advantage of. Additionally, we were able to have Fenceworks featured on local business directories that have immeasurable regional influence in niche markets.

 

Comprehensive Analytics

The beauty of the digital age is accountability. Our methods of advertising allow us to not only control the message and tailor the audience but to track how successful each campaign is. We’re able to see what works, what doesn’t, and understand them in a comprehensive way. Our tools allow us to visualize statistics and data in a way that our clients can easily comprehend. It is it one of our greatest strengths and arguably the most powerful tool in our arsenal that we offer.
It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their craft. They were hungry for additional exposure. They only required optimization and effectiveness for their digital workflow and a team to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to bring their business up to date and see their leads increase. They have become an example that continually confirms what we know we do best. Our job never ends, however. We are always looking for new and innovative ways to capture our client’s essence and deliver it effectively to the market they desire and beyond.

SeO What? Good Content vs. Good SEO Content

SeO What? Good Content vs. Good SEO Content

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Chris Dima

Founder and CEO

Sep 1, 2017

SeO What? There’s Great Content, and There’s Great Content for SEO.

 

It’s time to face the facts..Content without an SEO strategy just doesn’t keep up in the 2017 digital marketplace. Imagine new rims and tires without a motor, SEO without content gets attention that goes nowhere. Unfortunately, search engines are not handing out checklists for “high-quality content,” and they probably never will. For this to work, you need to think Early & Often when it comes to SEO.

 

Speak Their Language: Start with User Intent Research

Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel.

 

 

 

SEO Foundation: What Makes Good Content

Aside from building around information that users actually looking for, make sure it has a single focus. Readers need to feel like they’ve completed one specific task. To further the engagement include additional content they want or an opportunity to purchase if its adjacent to their journey.

 

 

 

 

 

Top Technical SEO Issues Worth Noting:

LOAD TIMES: Resize your images and media to ensure faster load times. People don’t like to wait more than three seconds.
MOBILE: Content looks good on mobile devices. Most sites use responsive design but it’s always important to make sure images are center-aligned, forms and CTAs are tappable in the content, and so on.
SHORT URLs: Top URLs average <60 characters. Also, it’s best if you can have one URL for both web and mobile.

Facebook Insights Is One Of The Most Powerful Tools

Facebook Insights Is One Of The Most Powerful Tools

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Chris Dima

Founder and CEO

Aug 25, 2017

Facebook Insights Is One Of The Most Powerful Analytics Tools Available

 

In Facebook there are so many data-points available to measure — Likes, Engagement, Reach, Demographic, Etc — Insights helps you to understand how your audience is connecting with your content, how you’re growing and provides you with an overview of how your overall Facebook strategy is performing.

 

Half the battle of making sense of data is clearly defining what you want to accomplish. Next, is knowing where you can find measurable data to track your progress, hone your tactics, and ultimately achieve your goal . Here are just a few of the key highlights of what you’ll know from FB Insights:

1. Where your Page Likes came from,

2. What’s your reach and what factors affect it.

3. What people did on your Page; Who liked, saw, or engaged with your Page.

4. In Messenger, understanding your Response times and analytics.

 

 

 

 

 

 

 

The Local Tab: Local Businesses. Minds Blown.

In this tab, you have information about the foot traffic in your area, demographic information about people near your place, and percentage of people nearby who saw your Facebook ads.

 

 

 

 

 

 

 

 

The Action Tab: Know Your Audience

The Actions on Page tab allows you to understand what people do when they are on your Page. A few actions that Facebook considered are clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button.

Client Spotlight: Who is DRG?

Client Spotlight: Who is DRG?

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Chris Dima

Founder and CEO

Mar 29, 2017

Get to know our client DRG International, leading global provider of specialty medical equipment and diagnostics products.

 

A truly multinational organization.

DRG International employs over 120 people in locations across Europe, Asia, and North America. Being active in 110 countries, DRG makes good use of their multilingual sales and service team. The Company continues to expand its multinational presence by manufacturing and distributing specialty medical diagnostic products.

DRG International office locations

 

International trendsetters.

DRG International developed the HYBRiD-XL ® which uses innovative and unique technology. Unheard of before its time, this device has given medical testing professionals the ability to measure immunoassay and clinical chemistry parameters, at the same time. These diagnostic services performed at hospitals, clinics and large medical practice facilities are now completed in a more organized fashion and up to ten times faster. This saves time, lowers costs, and reduces errors.

 

The man who put the Dr.G in DRG.

Dr. Cyril E. Geacintov is CEO and President of DRG International. The self-proclaimed “Renegade Scientist” is fluent in English, German, Russian and French and has held high-level positions at the U.S Department of Commerce, the Council for Trade & Economic Cooperation (CTEC), the Bureau of East/West Trade, Avon and Mobil.

He founded the company in 1970 in New Jersey with a goal of producing and distributing the highest-quality products across the globe. Because of Dr. G’s unwavering commitment to excellence, DRG International has become an authority in researching, designing, and manufacturing the medical diagnostic products that continue to redefine the industry. Because of Dr. G’s almost 50 years as CEO of the company, clinical laboratories and medical institutions across the world have access to innovative, specialty products.

 

Dr. Cyril E. Geacintov is CEO and President of DRG International

 

World Travelers.

DRG International doesn’t just ship products all over the world, they show up. With 40 major international conferences, exhibitions, and workshops scheduled for 2017, it’s no wonder the medical world turns to DRG for the latest technology, testing procedures, and international expertise. You can catch them in Singapore for Medlab Asia Pacific, in Orlando for ENDO Expo 2017, and in Saint Petersburg, Russia for the International Scientific Congress. With all that international exposure, they have no shortage of favorite places to visit.

The Latest News and Blogs

5 Reasons to Run your Site on WordPress

5 Reasons to Run your Site on WordPress

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Chris Dima

Founder and CEO

Mar 22, 2017

1. The search engines love WordPress

Matt Cutts, software engineer for Google says, “WordPress automatically solves a ton of SEO issues.” The WordPress platform is structured in a way that is search-engine friendly and there are many third-party plugins available that let site owners fine tune their message to be even more crawlable by Google.

  • Images – Google can’t “see” a picture or photo. WordPress allows text describing the image (tags) to be optimized so Google can find the images and know what they are about
  • Page load speed. Google knows that people will leave a website if they have to wait for pages to load. Out of the box, WordPress is a fast loading framework. The site owner still needs to make sure they are not overloading pages with tons of large images and bloated-code, but as long as best practices are followed the page will load quickly.
  • Social media – Google wants to know that a website has fresh content and regular visitors. Having social media accounts with frequent posts and many visitors sends traffic to the website is an important indicator for Google. WordPress has many options to integrate social media accounts with the website.

2. WordPress is free and open source.

When you build your website on WordPress, you are not locked in with a developer or third party. It is your choice where you host your website and you can use the platform however you choose. Because of this flexibility, WordPress is a very popular platform. 1 out of 4 websites on the internet is built on WordPress. This makes for a very large community of developers, site owners, and users. There are many opportunities to get answers to questions, share ideas, and even collaborate on projects. Also, there is no shortage of options to hire someone to help with site design, content writing, or even have a website completed from beginning to end.

Wordpress is open source and easy to use

3. WordPress has plugins. Many plugins.

A plugin is a piece of software that can be added to your WordPress site to add functionality. As of this writing, there are 49,285 plugins available in the WordPress directory. Many of these plugins are completely free, some are paid (either one-time fee or subscription model), and some follow the freemium model. A freemium plugin usually has a scaled-down free version that still offers much of the functionality you are looking for. You can test out the plugin and decide if you want to upgrade to the premium version. This may unlock additional features, automate functions, remove watermarks or plugin branding, and provide additional value. Here are some examples of the features that plugins can provide

  • Social Media – Integration with social networks, allowing users to share your content
  • Forms – Allow users to contact you, sign up for newsletters, make payments, and more.
  • Security – Provide higher levels of security for the website, users’ data, and assets.
  • SEO – Allow for fine tuning of content so that Google and other search engines find your site.
  • Advanced Functionality – Everything from membership sites to downloading ebooks to interactive calendars. If there is a need for it, there is most likely a plugin for it.

4. Themes

One of the key features of using WordPress is how it uses themes. WordPress installs “out of the box” with a default theme. A theme allows the website owner to make changes to the appearance of the site–colors, fonts, layout–without changing the core functionality of the site or needing to dive into the code. When the WordPress framework needs to be updated, it won’t write over the changes made to the theme. Think of it this way: if the WordPress system is a car, think of the theme as the paint job. While this is a simplistic analogy, it is a good example of how themes work. A more thorough explanation would also include how a framework can be installed onto wordpress, and why we would use parent and child themes. But we’ll leave that discussion for the next post.

5. Built for the mobile web

More than 50% of all searches are conducted on mobile devices. We’ve all gone to websites on our phone that were too small to read, hard to use, and loaded so slowly that we ended up leaving and going somewhere else. If your website doesn’t look good or work correctly on a mobile device, your visitors are going to leave. A responsive website means that the text, photos, and layout will automatically resize to look good on a desktop, tablet, or phone. And with so many responsive themes available for WordPress, it is easy for a website owner to build a website that looks and works great.

Wordpress is built for mobile

WordPress is the most popular content management system on the web. Its ease of use, countless options, and versatile design make it a compelling choice for any business owner. If you would like to discuss running your website on WordPress, give us a shout at (610) 541-2026 or send us an email.

5 Reasons Shopify is the Super-est platform for Ecommerce

5 Reasons Shopify is the Super-est platform for Ecommerce

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Chris Dima

Founder and CEO

Mar 16, 2017

Whether you are just starting out or looking to grow your business, Shopify is great platform to run your ecommerce business. With beautiful themes that look and work great whether viewing on a computer or mobile device, Shopify can help you connect with customers and drive sales. With over 300,000 Shopify stores currently on the web today, you’ll get the support you need to be successful.

 

1. Ease of Use

When running an ecommerce store, you want it to work for you, not against you. Shopify allows you to easily edit inventory, make changes to themes and menus, and add pages and posts. Using Shopify Smart Collections, store owners can separate the catalog of products into categories and make it easier for customers to browse. The experience of using Shopify is both simple for the store owner, and for the customer. From browsing products, to adding items to the cart, to completing the purchase, the experience is seamless.

Shopify is easy to use on any device

2. The Apps

Since Shopify runs on a standard platform, you are able to try out different apps to see which ones are a great fit for you and your ecommerce store. Because these apps are built to run on Shopify, you don’t need to worry about “breaking” your site. There are apps for loyalty programs, cross-sell and upsell aps, shipping apps, apps to integrate with your accounting software. You can make your ecommerce site run just how you want with well over 1,000 apps to choose from.

 

3. Security

Defending against threats are always a high priority for any ecommerce site. Keeping your customer data and business information securely maintained and safe from hackers is of the utmost importance. Shopify is certified Level 1 PCI DSS Compliant–meaning you can accept credit cards with the peace of mind that the data is being handled securely.

 

4. Tracking Orders and Sales

You can manage your orders and track sales right from your mobile phone. You are only one click away from all the info you need to run your ecommerce store. The mobile dashboard lets you see your business at a glance and track trending items. You can lookup customers and contact them by email or phone right from the app. And your data is always synced with your online store so that you can make decisions with real-time data.

Track your Shopify orders and sales

5. Outstanding Customer Service

You want to spend your time running your business, not playing tech support. The help center is full of FAQ’s, user guides, and tutorials. It is clearly organized with the ability to easily search for a quick “how-to”. But you always have access to live support.
The Shopify support team is available 24 hours a day, 7 days a week. You can reach them by email, live chat, or phone.

 

To learn more about how you can get started with Shopify (or how to migrate your current ecommerce store over to Shopify) drop us a line. You can call us at (610) 541-2026 or send us an email.

Utilizing Video for Wheelhouse Analytics with Jim Sueffert

Utilizing Video for Wheelhouse Analytics with Jim Sueffert

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Chris Dima

Founder and CEO

Sep 9, 2016

We talked with Jim Sueffert, Senior Partner at Wheelhouse Analytics.

How do Walnut St. Labs videos differ from what you’ve done in the past?

Well the video in the past; very scripted, very planned, more like theater. The videos we’ve produced; very natural. What pops into my head [and] hopefully comes out [are] sincere, meaningful, smaller bites. And I think people get a clearer feeling and message as to what what we’re trying to say; where we’re trying to go.

Can video change the culture of financial services?

I think when you put an unscripted video out there with hopefully people that you know, know the subject matter and you don’t have a script version if you will I think the audience can tell pretty quickly whether or not the individuals real. And once they’re for real that tends to lead to maybe a face – at least a phone call – and then maybe a face-to-face meeting and then that thread continues to be bold hopefully in a positive direction.

What dies video accomplish for Wheelhouse Analytics?

I think for establishing credibility you can look at a resume but I think the video is a better medium nowadays than paper.

How did you take your video media to the next level?

Walnut St. Labs actually took us to this place we we needed help you know messaging, we need to be crisp, concise to generate the velocity and they did it.

 

Learn more about Jim and his team at Envesnet Analytics.