SETVI co-founder Joshua David is a fan of charging for a product, even in beta. “We started selling SETVI in beta. I think you should always charge for your product, because if they’re not buying it, you can identify the problem and fix it.”
Serial CEO Lucinda Duncalfe finds that her martial arts training has a lot in common with running a company. “You have to be willing to be vulnerable, the same way as when you come to full speed in an attack in martial arts. Women in particular are terrible at this. We ask for less money, we worry about what people will think. Just GO.”
“Knowing a need and filling it was an early lesson I learned,” says inventor John Bacino. That lesson led to a long and illustrious career at W.L. Gore, and even spurred him to launch a company in his retirement.
When inventor Robert Morris showed his multimedia program to an investor and told him that everyone was going to have multimedia on their desktop in 5 years, “He told me I was crazy. But that was the same person who turned down Steve Jobs so I don’t feel so bad.”
Alan Rihm on his early days as an entrepreneur: “We went from selling 2-3 accounts a day to 20-30 because we went on the Howard Stern Show and gave away Netscape disks for free.” Alan needed help. Fast. “I recruited my mom to answer the phones. She said, ‘But I don’t know what to say!’ I told her just to pick up the phone and put them on hold.”
Frank Coates of Wheelhouse Analytics believes, “It’s all about finding small pockets of need in these big financial organizations that other IT companies find underworthy of their investment. A small company like ours can do that.”