Client Spotlight Archives

Client Spotlight: Precision Air Heating & Cooling

Precision Air Heating & Cooling need to update to the modern era. Their digital presence was dated and it was up to us to change that.

A Brand New Website…

Building a solid site was step one. After gathering new assets it was important to give them a strong foundation to clearly direct their potential customers in the right direction.

That Was Optimized For Different Devices…

Mobile optimization is more important than ever. Its the version of your site most people will see. It was our job to make sure all of their great content is still effectively showcased in an effective manner.

Their own team on Video

Video speaks for itself. Getting your team on camera and displaying the passion and authority they have on their craft sells better than anything.

High-Fidelity Photography

It’s always part of our mission to generate great marketing material. Its a key aspect of presenting clients in a professional way. Our talented team got great photos allowing us to really show off Precision’s superior service.

Digital Advertising (Facebook And Google)

Precision is in their name. Targeting the right audience with such was our goal. Their industry is competitive so our strategy was selling potentials on what was clear to us as their strongest trait: their superior service.

Local Listing

Having a complete local listing was imperative. We took the opportunity to fill every avenue with great imagery and made it easy for potential clients to get in contact quickly.

It’s A Wrap!

Precision Air Heating & Cooling had a clear vision of their goals and did the right thing by trusting us with control of their brand. Our tasks were apparent and it was only a matter of putting our expertise to use. Precision has a refreshed brand and streamlined workflow to truly track and refine their process.

Client Spotlight: HeadLice911

HeadLice911 was starting off fresh and needed awareness of their brand to be launched immediately. They were smart to come to us. We built a comprehensive foundation to completely streamline their workflow as well as sell their service to an extremely specific market. Here’s how we tackled it.

A Brand New Website…

Your website is your home base. In their industry, it was imperative that they accurately portray their clean and professional image. It was our job to capture that in imagery and build a site that communicated that effectively in addition to getting feet through the door. Once it was live, conversions began immediately.

That Was Optimized For Different Devices…

It became clear that HeadLice911 books most of their appointments by phone. As most of our marketing relied on facebook and google which is accessed almost exclusively on a mobile device, it was important for us to make the website ready for those calls. We condensed the larger design we made for desktop into a clean and easily navigable interface that made it easy for customers to make the jump and become a customer.

And Video, Testimonials From Clients

We insisted that video was the perfect way to market their services. Nothing would be able to sell their product better than a testimonial. We arranged to have customers serviced and speak about their experience. The results were better than we could imagine. The customers spoke passionately about the process they went through and showed genuine thanks to the business. It showed on camera and the resulting Facebook engagement was incredible. Appointments started coming in immediately.

High-Fidelity Photography

Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. The subject matter was obvious. There were photos of their process and the problem itself. We were able to capture it in a way that invites customers in and to trust those professionals to ease their problem.

Digital Advertising (Facebook And Google)

After collecting photos and video of their clean working environment and process marketing assets was simple. Make the messaging clear and target the right audience with precision. Their market was clear and the professional assets we collected allowed us to have a clear strategy.

Local Listing

Having an optimized local listing was one of the top things on our list. They were a new business and we have to have them ready as soon as their locations opened. Any new business must have imagery and their contact information available at a moments notice. Making the target market aware of this new business was key.

It’s A Wrap!

HeadLice911 was a unique challenge. From the beginning, it was obvious that they were passionate and professional about their craft held back only by their understanding of digital media marketing. They only required optimization and effectiveness for their digital workflow and a team to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to build a strong foundation and see their leads increase. They have become an example that continually confirms what we know we do best. Our job never ends, however. We are always looking for new and innovative ways to capture our client’s essence and deliver it effectively to the market they desire and beyond.

Client Spotlight: Fenceworks

Fenceworks needed a digital update to bring them up to speed in an era of comprehensive and competitive marketing. Here’s a look at what we did.

A New Website…

Nothing is more important than a solid foundation and your website is home base. Today’s customers are decisive and having a clean and clear website is key to exuding professionalism and authority. An out of date website has become extremely obvious to any consumer and Fenceworks website needed an overhaul. We needed to concentrate their value and put it center stage. Their brand needed to be visually redefined to showcase the exceptional quality of their product and dedication the have to their craft.

That Was Optimized For Different Devices…

Building a new website also means understanding how the customer will engage with it. Times have changed and the truth of the matter that is customers interact with the web on their mobile devices more than any other method. Bringing Fenceworks up to date meant designing a fluid and responsive website that can stand on its own legs just a strong as its flagship desktop version. We had the understanding to truly distill their content to keep visitors engaged with a clear vision pathway to navigate through the information they seek.

And Video, Testimonials From Staff

We take advantage of all avenues to show off the best of our clients. In our experience, Video is the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. They sell their product better than any stock footage or product shot could. In the case of Fenceworks where each client receives personalized attention on their account, it was natural to have them featured in interviews along side intimate vignette shots of their products.

High-Fidelity Photography

Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. In Fenceworks’ case, it was a beautiful day and the greenery that surrounds their office was picturesque. We now use these images regularly in the social media, their website, and in print.

Digital Advertising (Facebook And Google)

Once we gather great assets the next step is putting them to good use. This is one of our greatest strengths. We gather the best kernels of the client’s story and create specialized targeted campaigns that are distributed exactly how and to whom we choose.

Print Advertising

Though digital marketing is our specialty, traditional marketing materials still have their place. In a design sense, it is nearly identical. In this client’s case, their involvement and support of the community could be used to its advantage. Horse and farm fencing holds a large share of their market. Sponsorship of local equestrians events involved not only personal passions of their employees but potentially valuable exposure. We designed modern magazine ads and banners for these events.

Local Listing

Many clients underestimate the importance of local listings. It is much more than simply having your hours and address posted on google maps. There are opportunities to fill these listings with content that compels visitors to continue to engage. Fenceworks wasn’t taking advantage of these and it was a simple and effective operation of us to take full advantage of. Additionally, we were able to have Fenceworks featured on local business directories that have immeasurable regional influence in niche markets.

Comprehensive Analytics

The beauty of the digital age is accountability. Our methods of advertising allow us to not only control the message and tailor the audience but to track how successful each campaign is. We’re able to see what works, what doesn’t, and understand them in a comprehensive way. Our tools allow us to visualize statistics and data in a way that our clients can easily comprehend. It is it one of our greatest strengths and arguably the most powerful tool in our arsenal that we offer.

It’s A Wrap!

From the beginning, it was obvious that they were passionate and professional about their craft. They were hungry for additional exposure. They only required optimization and effectiveness for their digital workflow and a team to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to bring their business up to date and see their leads increase. They have become an example that continually confirms what we know we do best. Our job never ends, however. We are always looking for new and innovative ways to capture our client’s essence and deliver it effectively to the market they desire and beyond.

Client Spotlight: Who is DRG?

Get to know our client DRG International, leading global provider of specialty medical equipment and diagnostics products.

A truly multinational organization.

DRG International employs over 120 people in locations across Europe, Asia, and North America. Being active in 110 countries, DRG makes good use of their multilingual sales and service team. The Company continues to expand its multinational presence by manufacturing and distributing specialty medical diagnostic products.

DRG International office locations

International trendsetters.

DRG International developed the HYBRiD-XL ® which uses innovative and unique technology. Unheard of before its time, this device has given medical testing professionals the ability to measure immunoassay and clinical chemistry parameters, at the same time. These diagnostic services performed at hospitals, clinics and large medical practice facilities are now completed in a more organized fashion and up to ten times faster. This saves time, lowers costs, and reduces errors.

The man who put the Dr.G in DRG.

Dr. Cyril E. Geacintov is CEO and President of DRG International. The self-proclaimed “Renegade Scientist” is fluent in English, German, Russian and French and has held high-level positions at the U.S Department of Commerce, the Council for Trade & Economic Cooperation (CTEC), the Bureau of East/West Trade, Avon and Mobil.

He founded the company in 1970 in New Jersey with a goal of producing and distributing the highest-quality products across the globe. Because of Dr. G’s unwavering commitment to excellence, DRG International has become an authority in researching, designing, and manufacturing the medical diagnostic products that continue to redefine the industry. Because of Dr. G’s almost 50 years as CEO of the company, clinical laboratories and medical institutions across the world have access to innovative, specialty products.

World Travelers.

DRG International doesn’t just ship products all over the world, they show up. With 40 major international conferences, exhibitions, and workshops scheduled for 2017, it’s no wonder the medical world turns to DRG for the latest technology, testing procedures, and international expertise. You can catch them in Singapore for Medlab Asia Pacific, in Orlando for ENDO Expo 2017, and in Saint Petersburg, Russia for the International Scientific Congress. With all that international exposure, they have no shortage of favorite places to visit.

Utilizing Video for Wheelhouse Analytics with Jim Sueffert

We talked with Jim Sueffert, Senior Partner at Wheelhouse Analytics.

How do Walnut St. Labs videos differ from what you’ve done in the past?

Well the video in the past; very scripted, very planned, more like theater. The videos we’ve produced; very natural. What pops into my head [and] hopefully comes out [are] sincere, meaningful, smaller bites. And I think people get a clearer feeling and message as to what what we’re trying to say; where we’re trying to go.

Can video change the culture of financial services?

I think when you put an unscripted video out there with hopefully people that you know, know the subject matter and you don’t have a script version if you will I think the audience can tell pretty quickly whether or not the individuals real. And once they’re for real that tends to lead to maybe a face – at least a phone call – and then maybe a face-to-face meeting and then that thread continues to be bold hopefully in a positive direction.

What dies video accomplish for Wheelhouse Analytics?

I think for establishing credibility you can look at a resume but I think the video is a better medium nowadays than paper.

How did you take your video media to the next level?

Walnut St. Labs actually took us to this place we we needed help you know messaging, we need to be crisp, concise to generate the velocity and they did it.

Learn more about Jim and his team at Envesnet Analytics.

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