Our 3d Printer Prototype Build

The Build as of Jun 15th

By Chadwick Wingrave, Maker in Residence

Wilhem, Andrew and I cracked open the box looking for a fun couple of hours of build time with the Printrbot “Play Kit” 3D printer. We had our tools in hand, a nice wide desk and a GoPro ready to document our afternoon conquest in preparation for the Walnut St. Labs 3D Printer Bootcamp. Well, it eventually took us two and a half days to get it all working. We lost Andrew after day one and Wilhem succumbed to dysentery over the weekend (I’m kidding, I have no idea what happened to him. But, he was sick, didn’t say why and I have this image of us as trail blazers on the Oregon Trail so dysentery seemed the likely culprit).

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The Printrbot “Play Kit” is a great starter kit for 3D printer beginners. While it has a small print area, it was recommended to us for its construction, ease of assembly and quality components; all great things for building a 3D printer community. We found the online instructions overall quite good, with but a few deficiencies. We noted these in anticipation of the Bootcamp and, to the credit of Printrbot, directly commented on the online directions themselves. Way to go social media.

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The printer parts were quality but we did have an issue with the Z Axis Rod end being too shallow and it broke through when inserting the rod. As well, we found our fan motor connector had it’s wires swapped. We asked for a clarification from Printrbot and received clarification in a few hours. Pretty speedy communication for a company that doesn’t even post a sales phone number.

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We still haven’t printed yet. I’m waiting for Wilhem to recover before firing up Repetier to do our first test print. For the Bootcamp, we’re going to preassemble the un-exciting base, so we can spend less time assembling and more teaching; or, How I Learned to Stop Worrying and Love the 3D Printer.

As we continue towards Bootcamp preparation, we will keep you posted.

Chasing Small Ball Counts with Alchemy Learning

Henry Blue, Co-Founder of Alchemy Learning

@AlchemyLearning

Henry Blue was restless.

“The cyclical nature of education had started to worry me,” confesses the former teacher. “I didn’t necessarily see a direction to progress in, doing the same thing year in and year out. How do you reconcile that need to impact major change during your day-to-day work?” In need of some wisdom, Henry turned to one of his mentors, who sent him off with a quote that still resonates: “Little by little, small ball counts,” a nod to the game-winning baseball strategy chronicled in the movie Moneyball.

The quote has guided Alchemy Learning’s co-founder along the startup path.

The Classroom Inspiration

After college, Henry traveled abroad teaching ESL before returning to the Boys’ Latin School of Maryland–his alma mater–to teach. “It was great. I got to coach and teach alongside the people who had taught me.”

During this time, Henry’s buddy and fellow Davidson College grad Win Smith was working nearby in Baltimore, and they started chatting about the software education space. Henry was using more technology tools in the classroom, and together they hatched the idea for a web-based curriculum program that would allow teachers to create and deliver e-lessons for students.

The First Version

They needed help with development, and turned to outsourcing as a solution. “Outsourcing development is kind of risky, though,” Henry advises. “We had trouble getting work done. Suddenly, we were being assigned the junior folks just cycling through.” In the end, Henry and Win were victorious, getting a minimum viable product out of the process.

They released the free tool for teachers. “Bloggers loved it, the industry loved it. It got some awards. There was a good pace of onboarding new teacher users, which allowed us to raise a little more money to build it out beyond just a free tool.”

On the Digital Revolution

Henry was encouraged by the technology buzz going on at the time. “We saw iPads trending in schools. The White House was pushing for 95 percent connectivity of schools in a 5-year period.” He pauses. “Well, we’re still waiting for that to happen. It’ll happen…we just thought it would happen faster.”

The Competition

“We weren’t backed by a foundation or major corporation, so we started worrying about competitors. Unlike other industries, our SaaS numbers didn’t mean anything in the education industry.”

Google Classroom, another free tool, provided an alternative for teachers to manage lessons and grades. Additionally, Khan Academy and Guru offered similar features. At the same time, “We saw some other startups running similar things and folding up shop.”

Henry and Win needed to shift gears. “We looked at our user base on the free version. Users tended to be high energy, tech-adapting teachers. Our assumption is that excitement matters for adoption when you’re talking software. And another assumption is that it’s useful for learning outcomes, but also for creating learning engagement, especially for learners who have trouble with traditional textbook learning.”

The New Reality

Enter virtual reality. “We found that cultural institutions, museums, nature centers, and the like wanted a tool for their learning and outreach portions.” Henry and Win decided to use virtual reality in K-12 classrooms to connect those institutions.

They got funding for a first pass of the project, where students wear Oculus Rift virtual reality headsets and “float” down the Amazon. Students take photographs and get information on the things they photograph, culminating with a trip over a waterfall.

“We took this basic prototype to education camps to see if anyone wanted it. And we saw there was a lot of excitement. Now, it’s a matter of proving the use case and seeing that people will actually use it in the classroom.”

It’s an interesting challenge. “How do you build both ends of a network?” Henry asks. “You need both schools and network providers. So we’re thinking through niche angles. This is a tool for more technical development. We’re putting students in situations they wouldn’t get in.”

Henry knows the future won’t wait. “Right now, we have the early mover advantage. We want to do everything for the school so they don’t have to do anything.”

The Brutally Honest Entrepreneur: SEER Interactive’s Wil Reynolds

Wil Reynolds, Founder of SEER Interactive

@wilreynolds
@Seerinteractive

“I am really brutally honest about how tough the entrepreneurship journey has been.”

Normally, brutal honesty might be off putting to an audience, but it’s hard not to be dazzled by SEER Interactive founder Wil Reynold’s infectious charisma and fearless self disclosure. He notes, “I fired myself as the CEO from my own company…twice.”

Wil started his professional life on the teaching path, loving the kids in his high school economics classes, but not the red tape and overbearing parents. It didn’t take long for him to strike out in a new direction.

Changing Gears

“I wasn’t a big fan of resumes—I liked to put on a suit and go visit the place in person.”

Wil suited up and hit the streets in Philly. He scored a job offer at NetMarketing, the first place he visited, provided he could build web sites. So he went home and built his very first project, a Geocities site all about his Jeep Wrangler. “I was proud of it, but when I rolled in the next day, all my images were x’s because I had not FTPed them.”

His new employer wasn’t worried. “They told me, ‘you’re our first employee. We don’t need somebody who knows everything. We need someone who wants to learn. We like that you took the initiative to learn what you need on your own.’”

The company was growing, and soon a shower was installed in the office. “Because that’s how many all nighters we pulled. My girlfriend at the time dumped me,” Wil says. “And then one day, I got the call that it was over—the company was done.”

Striking Out

Out of a job, he did what had worked before. “I put on a suit and started going to all the Philly companies I wanted to work at.” During that same period, he started volunteering at CHOP, an experience that shaped his approach to professional life. “I started a company because no one would hire me and because I wanted to continue my volunteer efforts too. I’m an accidental entrepreneur. I never wanted to start a company.”

Meaningful relationships with people in the company were paramount to Wil. “I wanted to deeply know the people I work with. For the first 2 years, we turned away over 80% of our leads because I wanted to cap the company at 10 people. I wanted to be able to make those people super rich.”

The Epiphany

“I love my job, and there’s only been one day I didn’t want to go into work.”

It was the day after bonuses were given out, a day to share the bounty of a good year. Wil’s unsolicited offer of a partial bonus to an employee who had left 4 months earlier stung him unexpectedly when the former employee decided she warranted a full bonus. “That took a chink out of my armor that couldn’t just be filled. If that happened in a company with only 10 people, what could happen in a bigger company? I realized that being in a tight-knit family environment is only one part of what keeps people at a company.”

“When you’re CEO, everyone brings you their bad day. And it’s your job to deal with those bad days,” he offers. “So the bigger your company, it’s more and more dealing with everybody’s bad day. How do you deal with that? For me, it meant I stopped running my company.”

(Read Wil’s blogpost about the experience here.)

Evolution

Wil flew to Seattle for a weeklong “job swap” with Moz CEO Rand Fishkin, a story they chronicled in a YouTube video and which was compelling enough to capture the attention of Wired magazine. “It’s very exposing to run someone else’s company for a week. Within 6 months, we both stepped down as CEO of our respective companies. We both realized that we liked experimenting and playing around with stuff.”

He put SEER in capable hands to focus on his passion. “I’m a maker. I like to make stuff. As your company grows and scales, you watch yourself grasping for that thing you started out doing.”

Over the past 6 years, SEER has grown from 10 to 106 employees.

Putting it Out There

Volunteering is critical in both Wil’s and SEER’s missions. He walks the talk and encourages employees to do the same. “I don’t want to work with someone who doesn’t volunteer. We started building volunteer opportunities into the company. If I don’t have something else going on, I’ll go on a volunteer assignment with my employees.”

Giving back applies to ideas, too. “Being open about my ideas makes me go back into the lab and learn some new shit when no one else is looking. I’m doing that right now, in fact. I’ll be talking about it in July, which means I don’t know what I’m going to be doing in August.”

The Future

“Vision doesn’t guarantee success. Vision plus operations is how you become successful.”

“I want SEER to be a great company to be from. People don’t have to be here forever, but they should be really proud of their time here.”

#ProtoComp2015: It’s a Wrap!

So, we did it! We planned, promoted and executed the first 5-week prototyping competition of its kind. Unlike traditional hackathons, #ProtoComp2015 was geared toward providing access to creative technical projects. We didn’t just build a design event for UI and UX designers, but for any aspiring designers, creative thinkers and people looking to expand the extent of their technical understanding.

In-line with pioneering new crowdsourcing opportunities, #ProtoComp2015 itself was very much a learning process. We’ve never done anything like this before, and we’re super grateful that so many different groups journeyed with us to learn, grow, collaborate and innovate with us!

The competition was launched in a fun and social atmosphere. STEALTH‘s potentially constraining technical jargon was boiled down to a conversational level as to broaden the span and scope of creative responses.

All the promotional work paid off, and the vast majorityof those who attended the launch party signed up to compete, leaving us with 18 teams! Needless to say, the turnout and signup far exceeded the schematics of our initial goals. We had so many people sign up that it became a somewhat cumbersome task to even judge all the teams in the end.

We embedded crash courses throughout the competition to serve as an aid from both technical and conceptual perspectives of design, and appointed advisors to further clarify any ambiguities that arose during the prototyping sessions.

Invision allowed our teams to utilize their amazingly simple and fun design tool. It makes the process of building a wireframe so easy that virtually anyone can do it. Invision’s participation was a vital component to the success of our event.

We chose to give each team a private judging session in order to lessen the amount of pressure that each team would feel by presenting to the entire group. The judging panel was comprised of two judges represented by Walnut St. Labs and three from Unisys.

DJ-Jam was able to meet and exceed all of the judging requirements set forth by the competition challenge. They delivered their demo clearly and accurately in the 5 minute limit with time remaining. DJ-Jam’s prototype demonstrated some very insightful and novel concepts relating to STEALTH’s technology, while maintaining a simple and intuitive prototype.

Every group put a lot of effort into their prototypes and produced some really awesome ideas and valuable concepts. Both Walnut St. Labs and Unisys were impressed by each and every participant and team!

You all should be extremely proud of your hard work and effort you’ve put in, and we look forward to doing something like this in the future.

Andrew Ervin Reads Excerpts of Burning Down George Orwell’s House

We like to thank Andrew Ervin for sharing passages of his new book, BURNING DOWN GEORGE ORWELL’S HOUSE with us, and once more for putting up with our choice to simultaneously host a prototyping competition! You can pick up Andrew’s debut book at either a hip indie book store, such as Powell’s City of Books and IndieBound, or via Amazon and Barnes & Noble.

Thanks to Christopher Merkner for his facilitation, as well as his general enthusiasm for herding a bunch of college students anywhere specifically:

“Burning Down George Orwell’s House is really most enjoyable, a witty, original turn on the life and memory of the Sage of Jura, taking place on the island where he wrote Nineteen Eighty-Four. Eric Blair serves as the McGuffin in this story, which is one part black comedy and one part a meditation on modern life. It is well-written and truly original.”
— Robert Stone

“[A]n evocative novel of place that makes pointed commentaries about the ‘wired world’ of the 21st century that 1984 intuited. As all good comedies do, Ervin’s novel contains a sober question at its core.” Maureen Corrigan, NPR’s “Fresh Air”

“Big Brother might not be watching [Ray Welter] but the island’s eccentric locals sure are and also, possibly, a werewolf. High comedy ensues as Welter tries to find himself, Orwell and the savage beast.”
— Billy Heller, New York Post

“Ervin’s debut novel follows in the tradition of classic comedies where a supposedly cosmopolitan outsider tests his welcome in an insular old-world village. Both come in for some good-natured satire.”
— Newsday

“Wry and engaging… Nineteen Eighty-Four casts a long shadow over countless books—but not this one… Ervin has achieved something uniquely refreshing: a book that shows the taste and restraint to pay knowing, affectionate and humorous tribute to George Orwell without trying to prove him right—or to create some redundant simulacrum of his work.”
— Steve Nathans-Kelly, Paste Magazine

“Burning Down will appeal to those who have wondered what ditching our smart phones and laptops would do to make our lives less complicated. What geographically remote island could we retreat to for some peace of mind and, obviously, some world-class scotch?”
— Melanie J. Cordova, The Santa Fe Writer’s Project Quarterly

“Captures the stark and chill atmosphere of the small island, on which strangers are unwelcome and apparently very good whiskey is consumed in copious quantities.”
—Booklist

Pick up BURNING DOWN GEORGE ORWELL’S HOUSE at Powell’s City of Books, IndieBound, Amazon or Barnes&Noble.

Insuring a Successful Startup Strategy with iPipeline’s Bill Atlee

Bill Atlee is Founder and Chief Strategy Officer for iPipeline. @iPipeline

“Get your idea on the court. A friend of mine told me once ‘you can sit on the bench and tie your shoelaces all day, or you can get on the court and figure it out.”

For Bill Atlee of iPipeline, that court is the insurance business. After starting out at Fidelity Mutual Life, he founded iPipeline in 1996. Today, he is also Chief Strategy Officer for the Exton-based company, which has 500 employees and 9 offices throughout the world. The iPipeline platform streamlines the way that life insurance carriers, distributors, and agents sell and process insurance. “Hundreds of thousands of insurance agents use our software. But it took us 20 years to get to that point.”

Bill shares some of his tips for being a successful entrepreneur.

It All Starts with an Idea
“Everything starts with an idea. It doesn’t have to be yours–find someone with a great idea you can add to. Then, validate your idea by talking to the people who have the problem you’re trying to solve. For us, it was finding insurance agents experiencing that same problem.”

Hone Your Idea
Bill advocates making sure people get what you’re talking about. “Look at people’s faces to see if you’re explaining it right. If they’re confused, your message is too complicated.”

Good storytelling is essential to your message, and less is generally more. “People are more successful when they take words out rather than put words in,” Bill says. “Write out the whole story. I’ll pick out the words I want to use, write them down and practice so I can say them over the phone, over Webex, or any medium.”

“Show and Tell” your Idea with a Believable Prototype
“Create a visual workflow that fakes your idea so well people don’t know it’s a mockup. It needs to look like they can buy it today. Make sure you refine your idea using the feedback you receive. Don’t give up on it, but improve it.”

Re-pitch Your Idea
“Decide what you want and ask for it. Go for the close–do you need an office or to borrow a computer? Remember that if no one wants to pay for your idea, it’s not a good idea.”

Fail Fast, Fail Cheap
“Move your ideas quickly and don’t spend a lot of money of them. Be careful what you borrow. Venture capital is different than getting a loan at a bank or from your family. Avoid doing things like using your house as collateral.”

Create a Business Plan
“Business plans are a way to weed out all the riff raff. Nobody likes to make them, but you can’t get anybody to listen to you without a business plan.”

Don’t Quit Your Day Job
Bill worked for 4 years at iPipeline with no salary, selling insurance by day and working on iPipeline in his free time. At the same time, he advocates knowing when you need to commit. “Sometimes you need to ‘burn the ships.’ Retreat is easy when you have that option. It makes you not fight very hard.”

iNov8 Internships Draw to a Close

“Since working at Walnut Street Labs, I’ve learned how to use WordPress, become more versed in CSS and HTML and seen how PHP runs on the backend. I’ve also gained much more experience working together with a group to complete tasks which is a nice change of pace from the classroom environment which is largely independent work. This semester I’ve been taking a class in PHP so it was nice to see what I learnt in the classroom directly apply to what I was learning at the lab and gave me a chance to improve in school and at work. Overall I’ve greatly enjoyed my time at the lab and I feel that I am more prepared to work in the Tech Industry because of it.”
— Bruce Langlois, WSL Dev Intern

“The opportunity I was given to begin an internship with Walnut St. Labs has changed the way I think and work. Before I began working at WSL I had an interest in technology and innovation in general but I never took the time to learn and do something about it. Working at the Labs has taught me about web creation and design as well as film and photography, few things I had a previous interest in. As I am continuously pushed into working with these I am learning more than I believe I would learn in the classroom or on my own. The main thing I have gained from working at Walnut St. Labs is feeling more comfortable stepping out of my comfort zone. The environment and people of WSL has given me the encouragement to do so. I have never had the pleasure to be surrounded by such positive and encouraging people in a work environment.”
— Jordan Muir, WSL Marketing Intern

“Working at Walnut St. Labs has been an interesting and transformative experience. The things I have learned from everyone here has been more valuable than I can possibly express. I don’t think I would have the skills I currently do in order to build and make things if I didn’t have the experience I got from here. Placing myself in a real work environment is also an enlightening experience. Meeting people and having a forward thinking mind in the tech industry is something completely new to me. Being able to keep up with the industry has also been an interesting experience. I’ve learned to be more self reliant and dependable to my peers and my friends. So far I have managed many websites for the lab and I have brought my own development skills. Some of my favorite projects have been Rentalist, Qio, and Office Hours. For the most part, much of the work has been adding customizations to WordPress websites, though I am at my best when I work with these three sites because I get to work with the raw code of the websites. With these, I have been able to excel my skills in PHP and Ruby on Rails. I’ve also become overall more experienced with general knowledge on web frameworks and the innovation process. This skills this gives me for a career are very direct. I have bettered myself as a programmer, and as an employee for a company. It has also allowed me to create my own projects. With the resources available and the guidance I’ve received, I am better equipped to take on a project and see it to completion.”
— Wilhem Arthur, WSL Dev Intern

“Throughout the past few weeks here at Walnut Street Labs, I have gained a large amount of knowledge that I would not have without the help of all of you. First, I would like to say that all of you have done a terrific job at making me feel comfortable working in this company. All of you have welcomed me from day one with smiles and greetings as soon as I stepped in the door. This is something that I cannot express enough. This internship has been more than incredible, because I did not just show up and go to work everyday. I was given the opportunity to get to know most of you on a personal level that made me feel that you were not just my bosses, but also my friends who cared about my success in your company. Once again, I thank you for this and I know you all will continue to welcome every person who comes to Walnut Street Labs with open arms. As far as my learning experience here, I feel that there are two ways to summarize this. I look at my growth from both a technical standpoint and a non-technical one.”
— James Turner, WSL Marketing Intern

“My time spent Interning at Walnut St Labs has been incredible. I have learned so much and have enjoyed wholeheartedly being a part of the team there. In school, while I have exchanged information, techniques, and knowledge with my peers, designing in school is a competition. Those who I work with at school will be competing with me for jobs in the future. That is what makes being part of a collaborative team so different, and what I was so eager to take part in when applying for the internship.
I have always wanted to be a part of a team and I couldn’t have imagined one better than the one at Walnut St Labs. Everyone was very helpful with any questions I had, and each uniquely contributed to my growth as a designer, resulting in a wealth of knowledge after only a few months. I am extremely grateful to have had the opportunity to take part in this internship program and meet all of the people I met. The knowledge I’ve learned and the experience I gained will be helpful throughout my career as a designer.”
— Carly Sylvester, WSL Design Intern

“Working at Walnut St. Labs was an excellent experience as a prospective Web Developer. Every task at the lab was added value to the company. Developing in the WordPress framework taught me how to edit and create high quality websites. WordPress is a ubiquitous Web Development environment that about 25% websites run on. I knew HTML and CSS prior to my involvement at Walnut St. Labs, although this company sharpened my knowledge. One day I might be adding content, the next day I could be tweaking HTML5 animations on high-end sites. I also learned how to edit the backend of websites with PHP. Without out a doubt, my work at Walnut St. Labs will help launch my future as a Web Developer. I learned how to create and enhance websites that are used in the industry.”
— Dennis Pifer, WSL Dev Intern

“Over the course of my internship at Walnut St. Labs, I worked in new situations and environments that were totally foreign to me. After being assigned as one of the main content producers on one of the company’s blogs, WestChester.Guru, I began to expand my skillset and experience as a writer. I wrote about local news, events around town, and promotional blogs for nearby businesses. Occasionally, I had the opportunity to interview a few primary sources for information. Outside of the blog, I worked within a complex network of communication in the company. It was fascinating how often seemingly unrelated company operations would interact and crossover between one another.”
— Zane Zerman, WSL Marketing Intern

Winners of #protocomp2015

Wow.

We are kinda speechless right now. We have to gather our thoughts and take a deep breath. Right now we want to share some photos though 🙂

Ted Mann Clips Away at Startup Success with his Coupon App

Ted Mann, Founder of SnipSnap

@snipsnapapp

“Coupons are not the most sexy thing to work on in the tech business,” says Ted Mann, founder of mobile couponing app SnipSnap. “But the truth is that they are huge part of the retail economy. Eight-five percent of Americans use them every month.”

SnipSnap grew out of that familiar struggle to remember to bring the coupons to the store. One day, as Ted was staring at the “bowl of shame” of unused and expiring coupons on his dining room table, he couldn’t take it anymore. And SnipSnap was born.

Fast forward three years, and today SnipSnap serves 4 1/2 million users who have saved over 200 million dollars. It even spent time as one of the App Store’s Top 50 Apps.

Inspiration
“To me, coupons are a giant pain in the butt,” laments Ted. “If you forget it, you’ll wait to make the purchase or go back later. I figured there had to be a better way.”

“I don’t carry a purse, but I always have my iPhone with me.” Ted started taking pictures of all of his coupons to use in the store, pulling out his phone at the cash register instead of paper. “It worked, but was awkward. I’d go to the store and the cashiers would be just as surprised as I was that it worked.” He used his system for six months. “At the time, it was a way to keep my wife happy. I had no idea to make it a business.”

Critical Mass
“I was filling up my photo roll with coupons instead of baby pictures. I started using EverNote, which let me now search my coupons. I could see them in grid or list form. That got me thinking about UI. I called that version 0.02.”

Ted and UI designer Kyle Martin launched the initial version at startup accelerator DreamIt Ventures in Philly. “It was a great experience. That initial version barely worked, but it worked well enough to see that people would use it like crazy.”

Using It
SnipSnap focuses on retailer-issued coupons, such as those ubiquitous 20% off coupons from Bed Bath and Beyond. “We focus on retailer-issued coupons, because there are already lots of businesses working on manufacturer-issued ones.”

Today, 55 retailers pay to advertise with SnipSnap. And it’s a partnership that is beneficial on many levels. “If you buy steaks,” says Ted, “you get offers from advertisers who send you a coupon for steak, like Omaha Steaks.”

“We can target coupons based on the coupons you ‘snip’ with the app. When you snip a coupon, an event is created. If you’re in the market for baby stuff, for instance, the next time you snip a baby coupon, you’ll see other related coupons. You’ll get recommended offers from Babies-R-Us.”

SnipSnap also uses your location. “We draw a virtual radius around each store location or shopping center. As soon as you enter that geofence, you get a push notification for those stores.”

Validation
SnipSnap entered the battlefield at TechCrunch. “Although we didn’t win our battlefield, we won our division. But the best thing was having MC Hammer as a judge. He told us we were his favorite startup.”

Going forward, Ted just wants people to save money. “I want to convince everyone here today to download SnipSnap and save a few bucks.”

UI designer Kyle adds, “Stay tuned, because in the next months we’re going to be bringing out some cool new features.”

Walnut St. Labs Accepted into AWS Activate Program

Walnut St. Labs has been added to AWS Activate’s Program. AWS Activate works with incubators, accelerators and seed funds around the world, including: 1776, DreamIt Ventures, First Round Capital, Techstars, Tigerlabs and many many others. AWS Activate’s Portfolio Packages are available to startups in accelerators, incubators, and Seed/VC Funds.

Amazon Web Services provides startups with low cost, easy to use infrastructure needed to scale and grow any size business. Some of the world’s hottest startups, including Pinterest and Dropbox, have leveraged the power of AWS to easily get started and quickly scale.

AWS Activate is a program designed to provide startups with the resources needed to get started on AWS. Join some of the fastest-growing startups in the world and build your business using AWS. AWS Activate is free to join, and gives you access to a package of services and benefits. See the Benefits page for more detail.

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