Select Page

Digital Advertising Tsunami! Highlights from IAB’s 2018 Internet Ad Revenue Report

IAB just came out with their latest report on digital advertising. Staggering!

I’m not joking. Let me pull a few highlights out for you.

Due to a methodology change, the numbers could be even more… staggering.

What else?

When you work in this context, you kinda think that, yes, indeed, there are incredible shifts under foot. But when you see the data — it’s… yes, staggering.

One last one.

This is evidence that we are all, truly, walking around looking down — at our screens. 20% more time online!!

Who, the shift has gone to digital. But mostly to our phones.

So, is your business optimized for this?

Oh yeah, here’s the link to the report.

Instagram’s Brand New “Creator” Profile

Instagram is finally realizing a specialized profile type specifically for creators.

Whereas the only previous options were for a personal or business, this new type is geared towards those interested in a wider range of features to not only better understand and analyze the engagement they have with their audience but interaract them with in a more streamlined and impactful way.

Creator profiles will now have access to more in-depth analytics to track their engagement like a breakdown of their reach or metrics on optimal engagement time; even demographic breakdowns.

If your follow numbers are getting up there, you’ll want this new profile type to manage all those DM slide-ins. You’ll now be able to filter them as well as prioritize them between friends and preferred brands. There maybe a restriction so be warned! It hasn’t been confirmed yet but it’s possible only accounts with a minimum number of followers may be allowed to access this profile type, (We are guessing at least 10k).

In a move to make it more like business accounts, now you won’t have to use outside apps to get statistics on those follow/unfollow numbers because it will be built right in! Honestly, we can’t believe they haven’t released this sooner. It makes sense for business profiles but it’s a lot of work to do on your own personally without an outside app.

There are some minor downsides to mention, however. They’ll no longer be enabling API access which means no post scheduling. Not a huge loss. Be organic with your content!

All-in-all this is a great move for the app. Users with large followings have been using outside tools for a while now. We are certain Facebook has been doing their research and taking the best ideas to make it an all-in-one platform that will continue to build it up as a leading social media outlet. Analytics are everything and we’ve been around the block.

Reach out and let us show you what a proper game plan can do.

Tag Your Products In Instagram Stories and Posts

A feature only previously accessible to business profiles will now be available to influencers! Account with large followings often cross promote with brands to spread awareness. It has proven to be a hugely successful marketing tool for brands and this give creators that same powerful tool.

Forget about constantly hearing “Click the link in my bio for more info!” This is huge. Everything will be right in the app with links embedded right in the post instead of creators resorting to their valuable single bio link. Not only will products appear directly in the app eventually you’ll even pay internally! They’re still beta testing the in-app checkout for now but just imagine. Soon you’ll an amazing pair of sunglasses then seconds later being completely checked out.

This is huge for not only influencers, but also the brands as BOTH will be getting access to analytics. What a game changer. We predict revenue-sharing features in the near future. Currently, this only open to a few select accounts and brands but it will be rolling out and changing them game later this year.

The direct to purchase potential should be a really exciting opportunity. We are keen to utilize this feature as soon as it rolls out. Reach out and make an exciting game plan with us to get in on the ground floor.