IAB just came out with their latest report on digital advertising. Staggering!
I’m not joking. Let me pull a few highlights out for you.
Due to a methodology change, the numbers could be even more… staggering.
What else?
When you work in this context, you kinda think that, yes, indeed, there are incredible shifts under foot. But when you see the data — it’s… yes, staggering.
One last one.
This is evidence that we are all, truly, walking around looking down — at our screens. 20% more time online!!
Who, the shift has gone to digital. But mostly to our phones.
So, is your business optimized for this?