Select Page

Three Shopify Apps That Enterprise, High-SKU Stores, Need From Day One.

Managing and optimizing tens of thousands of SKUs while while maintaining agility is hard “af” as they say. We manage high-SKU stores mostly on Shopify these days  — and we do it with the help of these three app. These apps allow merchants to bulk optimize your Google shopping feeds, optimize shipping options, and the ability to edit just about any product or subset in bulk.

 

Google Shopping Feed by Simprosys InfoMedia

Integrating your Shopify store with Google Merchant Center is a critical channel to optimize for sales. Having a properly optimized Google Shopping Feed makes your ad spend efficient. This app offers some one-of-a-kind features like being able to bulk set Custom Labels or Google Product Categories.  

Google Shopping Feed by Simprosys InfoMedia

 

Bespoke Shipping by MZL Solutions

Shopify has great shipping functionality until you want to start mixing and matching calculated rates with weight-based rates — then throw in conditional rules and free shipping and you quickly find yourself searching for a tool… This tool allows you to build a decision tree based on rules you define to show what shipping options you want to show. This app is very powerful and MZL Solutions provides awesome support. There really is no more powerful way to handle all the shipping scenarios tens of thousands of SKUs from multiple suppliers bring to your desk to manage.

Bespoke Shipping by MZL Solutions

 

Bulk Product Edit by Hextom

Bulk Product Edit is Walnut St Labs’ go-to tool for making bulk changes to products in Shopify. Need to tag 4K SKUs with a vendor name? Done. Need to add disclaimer to the bottom of every product or just a sub set? Done. Need to changes prices on a vendor by a percentage? Done. This app provides so much utility and value that managing a store without it would be truly daunting, because 50K of anything is not fast.

Bulk Product Edit by Hextom

 

We believe these apps make managing a high-SKU Shopify store easy — so you can stay focused on sales! If you need help or want to talk through one of your problems, let us know.

Press Release: BVCS (Daily Local News)

Brandywine Valley College Specialists was featured in the Daily Local News this week for the recent launch of their online program which makes college admissions a breeze.   Founded by two experts in the field of admissions, we were approached in the Summer of 2017 to help transform their previously face-to-face consultative approach into a digital experience for increased accessibility.  Fast forward to Summer 2018 and we launched a fully produced platform experience with video and downloadable supplemental materials!

If you have someone in High School who is planning to go to college check out BVCS: https://bvcollegespecialists.com/

Press Release:  https://www.dailylocal.com/business/new–part-video-on-demand-course-is-designed-to/article_6a83c580-f49d-589b-a0d6-f130e420294a.html

SeO What? Good Content vs. Good SEO Content

SeO What? There’s Great Content, and There’s Great Content for SEO.

 

It’s time to face the facts..Content without an SEO strategy just doesn’t keep up in the 2017 digital marketplace. Imagine new rims and tires without a motor, SEO without content gets attention that goes nowhere. Unfortunately, search engines are not handing out checklists for “high-quality content,” and they probably never will. For this to work, you need to think Early & Often when it comes to SEO.

 

Speak Their Language: Start with User Intent Research

Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel.

 

 

 

SEO Foundation: What Makes Good Content

Aside from building around information that users actually looking for, make sure it has a single focus. Readers need to feel like they’ve completed one specific task. To further the engagement include additional content they want or an opportunity to purchase if its adjacent to their journey.

 

 

 

 

 

Top Technical SEO Issues Worth Noting:

LOAD TIMES: Resize your images and media to ensure faster load times. People don’t like to wait more than three seconds.
MOBILE: Content looks good on mobile devices. Most sites use responsive design but it’s always important to make sure images are center-aligned, forms and CTAs are tappable in the content, and so on.
SHORT URLs: Top URLs average <60 characters. Also, it’s best if you can have one URL for both web and mobile.