SeO What? There’s Great Content, and There’s Great Content for SEO.
It’s time to face the facts..Content without an SEO strategy just doesn’t keep up in the 2017 digital marketplace. Imagine new rims and tires without a motor, SEO without content gets attention that goes nowhere. Unfortunately, search engines are not handing out checklists for “high-quality content,” and they probably never will. For this to work, you need to think Early & Often when it comes to SEO.
Speak Their Language: Start with User Intent Research
Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel.
SEO Foundation: What Makes Good Content
Aside from building around information that users actually looking for, make sure it has a single focus. Readers need to feel like they’ve completed one specific task. To further the engagement include additional content they want or an opportunity to purchase if its adjacent to their journey.
Top Technical SEO Issues Worth Noting:
LOAD TIMES: Resize your images and media to ensure faster load times. People don’t like to wait more than three seconds.
MOBILE: Content looks good on mobile devices. Most sites use responsive design but it’s always important to make sure images are center-aligned, forms and CTAs are tappable in the content, and so on.
SHORT URLs: Top URLs average <60 characters. Also, it’s best if you can have one URL for both web and mobile.