Monetate CEO Lucinda Duncalfe Kicks SaaS

Lucinda Duncalfe finds that training in the martial arts is a lot like running a company. “You have to be willing to be vulnerable, the same way as when you come to full speed in an attack in martial arts. Women in particular are terrible at this. We ask for less money, we worry about what people will think. Just GO.”

With a tenure that includes a string of successful CEO gigs in the tech industry as well as a vegan meal delivery service, this Wharton Business School grad has always enjoyed a good match. Starting out at SEI and Infonautics, she formed relationships that would follow her throughout her career.

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Destiny
A consulting gig with Elverson-based online banking software company Destiny Software led to her first CEO-ship, which was a surprise. “Destiny founder Skip Shuda called me on a Saturday to talk about doing marketing for them, and I told him what he really needed was a CEO. On Monday, he called me back and said, ‘we think you’re right–we do need a CEO–and we’d like you to do it.”

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On Money
Lucinda advises wanna-be entrepreneurs to keep their lifestyles in check so they can be fearless. “At SEI, I was making a lot of money. When I went to Infonautics, I took a 50% pay cut, and when I moved to Destiny, I took another 50+ percent cut. I’ve always lived well below my means, so I could do that without it being a problem.”

“I like to do what I like to do. You can do that if you make a lot of money, or you can do it if you don’t spend a lot of money.”

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TurnTide
When the tech bubble burst in 2002, Lucinda sought out her next endeavor. She and a partner founded TurnTide, an anti-spam tech company. “We bought the technology with stock from our new company. And 6 months later we sold it to Symantec for 28 million bucks.”

“I believe that if you keep doing the right thing, then the connections will happen.”

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Monetate
Lucinda joined Conshohocken-based Monetate in 2008, citing her excitement about the big scale and international presence. “There is a whole new set of lessons to learn when you’re working on something that you didn’t build yourself.”

Monetate marks her fifth stint as CEO. “I believe that if you’re good, it just sort of works out. At the end of the day, it’s about results. If you’re good, just keep being good.”

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Real Food Works
The film Forks Over Knives changed Lucinda’s life. Extolling the virtues of a plant-based diet and condemning big pharma and factory farming for making people sick, the 2011 documentary “made me really politically angry,” she says. “If you don’t know about the power of food on our lives, go watch that movie.”

Struggling with arthritic joints since early adulthood, the lifelong athlete was at a point she needed to do something. “I was too young for knee replacement. After seeing this movie and doing research, I changed my eating. In about 3 weeks I was pain free.”

Her dramatic results inspired an idea to make those dietary changes accessible to anyone, leading to the formation of Real Food Works, a plant-based meal delivery service partnered with Forks Over Knives. “Real Food Works uses the excess resources in the existing food infrastructure to make a healthy meal-delivery service. We make it easier to get people eating healthy food every day.”

Launching Real Food Works has had its own challenges. “Food is a cash flow business and it’s not super scalable. It was tough.”

She called in favors. “One of my contacts said, ‘you have 3 passes and you’ve used one. Is this another one?’ And I said ‘yes it is.’” But Lucinda thinks Real Food Works is ready. “We have 17,000 people on a list ready to sign up for the service.”

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On Doing What You Love
“I’m 52 and I’m still passionate about doing this. When I look around at other people my age, there is a small percentage of us who are all still engaged doing what we love. There then is another small percentage doing something totally different. And then I have a whole bunch of friends who are kind of going on cruise control.”

“As my mother is fond of telling me, I gave up napping at a year old and haven’t looked back since. I’m not one to go on cruise control.”

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The Future
Teaching is on the horizon. “I want to start a CEO school. There are specific things that you need to know how to do.”

Like managing risk. “One thing I always tell people who say that entrepreneurs are risk takers. Not at all. Entrepreneurs manage risk, but we don’t get emotional about it. People tend to be afraid of all the stuff around a “thing” that happens, and not the actual thing itself.”

John Bacino Holds the Slippery Coat of Innovation

If you’ve ever marveled at the way food slides out of your frying pan, you can thank John Bacino. The same goes for Glide dental floss, with its talent for slipping effortlessly between your tightly spaced teeth. He’s even the man behind the sinfully smooth feel of those Elixir strings on your guitar. And anyone who raced a mountain bike in the late 1990s remembers the maintenance-free magic of RideOn shift and brake cables.

“Knowing a need and filling it was an early lesson I learned,” says John. That lesson led to a long and illustrious career at W.L. Gore, and spurred him to launch a company in his retirement.

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It’s Not About Mushrooms
“I grew up in Avondale on a mushroom farm,” muses John. “I knew there was one thing I didn’t want to do, and that was mushroom farming.”

Instead, he focused on inventing. “I started making Teflon-type dispersions and spraying them on an industrial scale, taking the powder and turning it into a spray.” With his method, he was able to produce a thicker coating of Teflon, perfect for applications in the chemical, pharmaceutical, and semiconductor industries.

He sold several of his patented ideas to W.L. Gore in 1981 and joined the team, eventually moving into developing membrane material. “All of a sudden I became a person to go to in order to develop a new material.”

The first generation of the material was intended for computers, but John—and the Gore philosophy—didn’t stop there.

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The Ingenuity Team
John and his team wrapped the thin, flexible material around bicycle cables, and RideOn cables were born. The sealed braking and shifting systems virtually eliminated the traditional maintenance cycle of cleaning and lubricating. Mountain bikers loved them, but so did other people. “Somebody at a company in Florida saw the cables and asked if we could make the material for puppet strings.”

John formed the Ingenuity Team at Gore to explore new uses of the products. The durable, dirt-resistant membrane found its way onto guitar strings and even into dental floss.

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HOOP-IT
John retired from Gore last April, but he’d already been plotting a retirement filled with innovation. “I was at the gym working out. I noticed that everybody who came up beside me, the first thing they’d do was to untangle their ear buds. It was minutes of wasted time.”

The relentless inventor in him decided to take a shot at designing a solution, and HOOP-IT was born. Holding up a Ziploc bag filled with early prototypes, he describes the first version. “I glued 2 magnets to a cog belt. You could open it with one hand. Other versions on the market use Velcro or a snap and need 2 hands to open.”

Size matters. “I used silicon wrist bands, but I needed a smaller size. So I found children’s wristbands.

Durability matters, too. “Every time I glued magnets on they fell off.”

He finally got a version he was happy with, made a bunch, and took them to a fitness club in Hockessin to sell them. “I sold 50 in 2 hours at $8 a piece. Another guy came back and bought 14 to give to his kids and people at work.” John new he had a hot seller.

Even today, as he thinks about scaling up for mass production, he’s still tinkering with the design. “The inventor in me is never happy.”

6 Things We Learned at #RAIN2015

 

We ABSOLUTELY loved the#RAIN2015 energy @UCScienceCenter. Chris and I attempted to build a list of 5 things that we learned, but there was too much goodness! So, we added one more to the list.

 

1. We need more selfless outreach across our entire Ecosystem:

 

 

2.  Philly’s competing on a global stage:

 

 

 

3.  People pleasing will get you nowhere:

 

 

4.  Collaboration is not limited startups:

 

 

 

5.  Corporations require some serious flexibility:

 

 

6. Be mindful of the ‘David and Goliath’ heuristic:

 

 

 

If anyone out there is thinking to themselves: “Hey Ben! You put you’re own tweet in that blog you made.” My response is,”I know, I know.. only because no one else tweeted this quote”. See you next year!

 

Night Owls Demo w/ myZyp

myZyp.com @myZypInfo @HSamant01 What was the problem your app aims to solve? “Communicating and sharing address and location information, on social media via mobile devices or even verbally, involves the creation and exchange of address information (house #, street, city etc.), sometimes along with landmark based directions, and cryptic links to maps. An even bigger issue in the developing world is that there is no structured addressing scheme, making address location extremely difficult.” How does your app solve this problem? “myZyp wants to change this, and make zyptags (that begin with an &) as easy to create, share, and find, as hashtags. However, unlike hashtags, zyptags also store rich location information (geo-coordinates, postal address, landmark based directions etc.) on the back end, which allows the person looking up the tag on the myZyp app, a quick and easy way to find and get directions to the location. Another cool feature is that the creator of the tag can change the address or location behind the tag, which is great for people or events that relocate or move. For example a food truck that moves around need not update its customers about its location every day – just update the location info at & JoesFoodTruck.” What’s next for your app/ goals/ vision for this year? “While the iOS app and website are now live, we will be releasing on Android and Windows soon. We are also working on a bunch of new features to enhance search, and deeper integration with social media. Our ultimate vision is to make the zyptag as ubiquitous as the hashtag, when it comes to locations.”

Recruitment, Charlie Rose in a Hoodie, and then a Funny Thing Happened on the Way to the Video Shoot

First came Walnut St. Labs—a clubhouse for the nerdy and artistic. Then we started doing events to highlight innovators. Then we started doing videos of the events. Then more people came to the events. And so we did more videos.

Then we started getting questions: do you know someone who can _________? And, hey, we need a _____________—let me know if you know anyone.

So we built TechJobs—a job board.

Job boards are pretty boring and definitely not innovative. So we thought we’d do videos by visiting businesses who posted jobs on our board. We’re true believers when it comes to video marketing—as long as it’s sans-slick. That is, it’s got to be real. Authentic. Unfiltered.

We like realism. We don’t like scripting stuff out. We like “to see what happens”.

So the folks at Coldlight agreed to give video content marketing a try. On the way there, we came up with TechTours. “Like Charlie Rose in a hoodie,” I said.  Or VH1 Behind the Music, but with hackers and technologists.

That was an awesomely fun time. Check it out yourself:

 

 

After watching it a bunch of times we thought: “Damn, this is way better than a job board!! EVERY company looking to fill a position should do a video like this.”

Does your company have a video like this?

Are you willing to open the doors to your organization and let your team talk to the world about why they love working there?

Holy #$@! That’s scary! It takes courage!!

Actually, it doesn’t.

It takes confidence in your people, in your culture. It takes the belief that transparency trumps everything else. Be who you are—people (and prospective employees) will like you and your company much more.

And the relationship will probably endure longer.

So here’s our bet—and why we started a job board that’s really just a trojan horse (we’re on our way to your office with our camera crew!): “Charlie Rose in a hoodie” is on a mission to remake recruiting from the ground up.

If you get the cameras rolling, you just might be surprised by how many employees volunteer to do a testimonial. And that’s the exact moment when all the magic starts to happen.

Check out LetsWorkChes.co