Video is the closest thing we have to reality — therefore it’s the most compelling and effective medium. 

Top Questions You Probably Have

  • Is it expensive to get going with video?
  • Do we need actors?
  • Do we need a lengthy script?
  • Does a small business or even established business have the capacity to do video well?
  • Is it the most effective content type?

Key Things To Do

  • Search your favorite brands — and your competitors — on YouTube.
  • Approach video with a small experiment.
  • Be yourself — yes, you have to get in front of the camera.