The Simplest Way To Create A Bilingual Site Using WordPress and WPML

When our clients require a multilingual solution for their website Walnut St. Labs turns to WPML plugin for WordPress. Simply put, WPML extends the functionality of the basic WordPress CMS in a clean and simple way.

Ease of Setup

WPML allows for more than 40 different languages. Although, you will probably not utilize all of them the ability to choose from a wide range of languages makes this a very robust solution with an ease of setup not seen in other translation options. Select which languages you are going to be translating the site to and instantly all the plumbing for each language is already in place — with no coding.   

 

Ease of Use

The greatest feature is the integrated nature of the translation pages with core WordPress features you already know. On one dashboard you can see all translated versions of your pages or posts and their translation statuses. You can access any of the translated pages right from here (see below). Ordinary WordPress users can be made Translators. Translators can access only specific translation jobs which Translation Managers assign to them. And if actually doing the translations is a blocker, you can connect WPML’s powerful translation management with a translation service of your choice. This is very powerful and will keep all translations in sync by alerting your translation service to any changes made to the original language a page was translated from.

 

Fully Integrated Multilingual Website

For our client’s who service multilingual audiences WPML for WordPress has expanded their reach by providing communication options to engage users in their native language.  

 

 

If your site is need of a multilingual solution get in touch with us and we will detail how WPML for WordPress and Walnut St Labs can help you broaden your reach and deepen your engagement across the language barrier.  

Three Shopify Apps That Enterprise, High-SKU Stores, Need From Day One.

Managing and optimizing tens of thousands of SKUs while while maintaining agility is hard “af” as they say. We manage high-SKU stores mostly on Shopify these days  — and we do it with the help of these three app. These apps allow merchants to bulk optimize your Google shopping feeds, optimize shipping options, and the ability to edit just about any product or subset in bulk.

 

Google Shopping Feed by Simprosys InfoMedia

Integrating your Shopify store with Google Merchant Center is a critical channel to optimize for sales. Having a properly optimized Google Shopping Feed makes your ad spend efficient. This app offers some one-of-a-kind features like being able to bulk set Custom Labels or Google Product Categories.  

Google Shopping Feed by Simprosys InfoMedia

 

Bespoke Shipping by MZL Solutions

Shopify has great shipping functionality until you want to start mixing and matching calculated rates with weight-based rates — then throw in conditional rules and free shipping and you quickly find yourself searching for a tool… This tool allows you to build a decision tree based on rules you define to show what shipping options you want to show. This app is very powerful and MZL Solutions provides awesome support. There really is no more powerful way to handle all the shipping scenarios tens of thousands of SKUs from multiple suppliers bring to your desk to manage.

Bespoke Shipping by MZL Solutions

 

Bulk Product Edit by Hextom

Bulk Product Edit is Walnut St Labs’ go-to tool for making bulk changes to products in Shopify. Need to tag 4K SKUs with a vendor name? Done. Need to add disclaimer to the bottom of every product or just a sub set? Done. Need to changes prices on a vendor by a percentage? Done. This app provides so much utility and value that managing a store without it would be truly daunting, because 50K of anything is not fast.

Bulk Product Edit by Hextom

 

We believe these apps make managing a high-SKU Shopify store easy — so you can stay focused on sales! If you need help or want to talk through one of your problems, let us know.

Press Release: BVCS (Daily Local News)

Brandywine Valley College Specialists was featured in the Daily Local News this week for the recent launch of their online program which makes college admissions a breeze.   Founded by two experts in the field of admissions, we were approached in the Summer of 2017 to help transform their previously face-to-face consultative approach into a digital experience for increased accessibility.  Fast forward to Summer 2018 and we launched a fully produced platform experience with video and downloadable supplemental materials!

If you have someone in High School who is planning to go to college check out BVCS: https://bvcollegespecialists.com/

Press Release:  https://www.dailylocal.com/business/new–part-video-on-demand-course-is-designed-to/article_6a83c580-f49d-589b-a0d6-f130e420294a.html

Utilizing Video for Wheelhouse Analytics with Jim Sueffert

We talked with Jim Sueffert, Senior Partner at Wheelhouse Analytics.

How do Walnut St. Labs videos differ from what you’ve done in the past?

Well the video in the past; very scripted, very planned, more like theater. The videos we’ve produced; very natural. What pops into my head [and] hopefully comes out [are] sincere, meaningful, smaller bites. And I think people get a clearer feeling and message as to what what we’re trying to say; where we’re trying to go.

Can video change the culture of financial services?

I think when you put an unscripted video out there with hopefully people that you know, know the subject matter and you don’t have a script version if you will I think the audience can tell pretty quickly whether or not the individuals real. And once they’re for real that tends to lead to maybe a face – at least a phone call – and then maybe a face-to-face meeting and then that thread continues to be bold hopefully in a positive direction.

What dies video accomplish for Wheelhouse Analytics?

I think for establishing credibility you can look at a resume but I think the video is a better medium nowadays than paper.

How did you take your video media to the next level?

Walnut St. Labs actually took us to this place we we needed help you know messaging, we need to be crisp, concise to generate the velocity and they did it.

 

Learn more about Jim and his team at Envesnet Analytics.

Founder/CEO Chris Dima Featured in Mainline Today’s 16 Most Daring Entrepreneurs

Excerpt from Main Line Today:

Part innovation center, part work-space and part auditorium, Walnut St. Labs is a regional epicenter of tech entrepreneurialism. It hosts networking events, brainstorming sessions, and talks from the region’s most successful tech entrepreneurs. “We created an ecosystem, the purpose of which is to build and generate ideas,” says founder and CEO Chris Dima.

That wasn’t Dima’s goal when he got to Walnut St. Labs in 2013. Then, it was just shared office space. Dima was working for Economy.com while expanding his own software-development and marketing company when the lease expired. Five other entrepreneurs worked in the building. “No one wanted to, so I signed the lease myself,” says Dima. “I created a logo and hung a piece of paper on the front door with tape. Walnut St. Labs was born. Lesson learned: You can wait for other people to lead, or lead yourself.”

Grants from the Chester County Economic Development Council helped Dima transform the former taxi garage into an innovation center. “You need a clubhouse where like-minded people can gather,” he says.

In early 2016, Dima moved Walnut Street Labs to a new space—still in West Chester and with the same vibe. “I want to nurture tech entrepreneurship in the suburbs—and Chester County, specifically,” he says. “That’s who I am, and that’s the story I want to tell.”

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