Instagram is finally realizing a specialized profile type specifically for creators.

Whereas the only previous options were for a personal or business, this new type is geared towards those interested in a wider range of features to not only better understand and analyze the engagement they have with their audience but interaract them with in a more streamlined and impactful way.

Creator profiles will now have access to more in-depth analytics to track their engagement like a breakdown of their reach or metrics on optimal engagement time; even demographic breakdowns.

If your follow numbers are getting up there, you’ll want this new profile type to manage all those DM slide-ins. You’ll now be able to filter them as well as prioritize them between friends and preferred brands. There maybe a restriction so be warned! It hasn’t been confirmed yet but it’s possible only accounts with a minimum number of followers may be allowed to access this profile type, (We are guessing at least 10k).

In a move to make it more like business accounts, now you won’t have to use outside apps to get statistics on those follow/unfollow numbers because it will be built right in! Honestly, we can’t believe they haven’t released this sooner. It makes sense for business profiles but it’s a lot of work to do on your own personally without an outside app.

There are some minor downsides to mention, however. They’ll no longer be enabling API access which means no post scheduling. Not a huge loss. Be organic with your content!

All-in-all this is a great move for the app. Users with large followings have been using outside tools for a while now. We are certain Facebook has been doing their research and taking the best ideas to make it an all-in-one platform that will continue to build it up as a leading social media outlet. Analytics are everything and we’ve been around the block.

Reach out and let us show you what a proper game plan can do.

In a really smart move Instagram is adding a sticker to aid with donations to non-profit organizations. If your favorite charity or nonprofit is on Instagram they can easily receive funds from your followers. With the brand new sticker, right up there with the rest of your go-to’s, your audience can give directly to an organization you’re promoting. It will be easy to place sticker and link directly to an account.

Not only does 100% of the amount raised go directly to the organization you support, but the total amount raised gets displayed right in the swipe-up.

What a simple and easy way to spread awareness. We love this feature and would love to show you the potential that social media has to offer your company. Drop us a line!

Need a minute (or a month) away from Instagram? Now you have the power to step away for as long as you want. Facebook stated they are now testing a few new features in an encompassing effort to fight bullying or even just over saturation.

First up is called “Away Mode.” It’s a simple way to silence all the notifications that can flood your device. Sometimes life gets to loud, taking a break can be beneficial. Thankfully, there will be an easy way to just turn off all the noise without suspending your account.

Managing your social media presence can be overwhelming but you don’t have to do it alone. If you want to tackle all the opportunities social media has to offer without getting overwhelmed, we’re the right team for you. Reach out and let’s make a plan.

They are moving away from an interface that mimics a lot of standard built in camera applications to a rounded switcher that more intuitively and simplistically allows you to take advantage of their ever expanding creative tools. As always, you’ll be able to swipe between swipe left and right to access Boomerang, Stickers, GIFs and all yours beloved engagement boosting enhancements.

Also coming is the brand new “Create Mode” which lets you get straight to editing without having to upload a photo or video first. Running a poll or text-based story will be that much easier.

You can really tell that all of the new features they are rolling out are really going to streamline the process to get that fresh content out faster! Compelling and constant content delivered to the right audience is invaluable. Let us show you the ropes!

This could totally shift the social media atmosphere of Instagram. If it works the way they want the organic sharing of content could skyrocket. “We want people to be less interested in how many likes a post gets, and focus more on connecting with other people,” stated Zuckerberg.

How progressive! We kind of love a future where it’s not about numbers and more about content. Put everyone on a level playing field and let the content speak for itself! Watch the entire live stream here.

We always love watching social media advance and evolve and constantly strive to keep up to date for our customers. If your looking to supercharge your social media presence drop us a line!

We’re totally excited to see the creativity explode. It’s a great way to gain traction as accessing these filters requires a follow or a visit to the account page. The exposure possibilities really excite us as a digital marketing agency. Drop us a line and see how we can take charge and boost your social media prowess.

Forget about constantly hearing “Click the link in my bio for more info!” This is huge. Everything will be right in the app with links embedded right in the post instead of creators resorting to their valuable single bio link. Not only will products appear directly in the app eventually you’ll even pay internally! They’re still beta testing the in-app checkout for now but just imagine. Soon you’ll an amazing pair of sunglasses then seconds later being completely checked out.

The direct to purchase potential should be a really exciting opportunity. We are keen to utilize this feature as soon as it rolls out. Reach out and make an exciting game plan with us to get in on the ground floor.