Bootstrapping a MilkCrate; A Digital Hub for Sustainability

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Bootstrapping a MilkCrate; A Digital Hub for Sustainability

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Chris Dima

Founder and CEO

Nov 11, 2014

Morgan Berman, Cofounder and CEO of MilkCrate Philly

MilkCratePhilly.com
@MilkCratePhilly
@morganberman

“I didn’t know how to write. I didn’t know how to code. I just had the desire and the insanity to do it.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“My confusion on how to live more sustainably is what inspired MilkCrate Philly. When I was writing my master’s thesis I learned that pretty much everyone else was confused too. People want to make transformative choices, but we get stuck in our habits because we’re confused and the information too spread out.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“There are a lot of green apps out there, but they’re all very niche. Many are siloed by the technology they’re focusing on, the category they’re focused on, or the geography they’re active in.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“What will make MilkCrate Philly successful is providing engaging everyday experience, where you can see what people are doing in your community to be more sustainable. A lot of those actions are going to be sponsored by places like the water department, the energy Co-op, or local green companies. Each sponsor will have signup forms with simple calls to action or lifestyle tips.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“With the use of social logins, we’re giving your interests, as consumers, to related parties and organizations. We’re capturing that interest and creating a funnel for local programs. With one click, you can make those decisions and the rest is up to them.”
— Morgan Berman, Cofounder of MilkCrate Philly

“We also have a searchable database that will allow you to browse for businesses on your own, but we’re giving your interests to them and creating a funnel for participation and engagement, so that it can evolve naturally.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“We just got into Project Liberty , which is an incubator with the Philadelphia Inquirer and Benjamin Franklin Tech Partners, SEP. We’re really excited about potential for creating more engaging content for sustainability.”
— Morgan Berman, Cofounder of MilkCrate Philly

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“We’ve been talking with Ticketleap about how to integrate with them, in an effort to make it really easy for you to engage with our community and actively participate”
— Morgan Berman, Cofounder of MilkCrate Philly

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“We’re not creating our own criteria system or standards. We’re using the existing standards of our partner organizations. B Corp is a partner. SBN Philadelphia is a partner. We basically get their lists, import them into our database and it codes whether someone is a member or not, and those badges will show up on the app.”
— Morgan Berman, Cofounder of MilkCrate Philly

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We’ve also been talking with Change.org in order to expand beyond conscientious consumerism. We’re venturing into opportunities for political action and civic engagement, so that you can support other causes that matter to you.”
— Morgan Berman, Cofounder of MilkCrate Philly

“Our collaborators are truly at the heart of what we are doing!”
— Morgan Berman, Cofounder of MilkCrate Philly