Facebook Ad Targeting is an incredibly powerful platform to target your message by micro-segments. 

Top Questions You Probably Have

  • Why shouldn’t I just do a free post on Facebook?
  • Why do I need this if I already have a website that shows up on Google?
  • How targeted can my Facebook ad be?
  • How can I tell if the Facebook campaign is working?
  • Does this really work?

Key Things To Do

  • Select the correct demographics when setting up a campaign.
  • Choose the right Ad Objective (i.e. Engagement, Clicks to Website, Event Response) to achieve the desired outcome.
  • Make sure your headlines show up correctly on mobile.
  • Measure the performance of the ad placement–News Feed, Right Column, Mobile & Instagram have different uses.