Video is the closest thing we have to reality — therefore it’s the most compelling and effective medium.
Top Questions You Probably Have
- Is it expensive to get going with video?
- Do we need actors?
- Do we need a lengthy script?
- Does a small business or even established business have the capacity to do video well?
- Is it the most effective content type?
Key Things To Do
- Search your favorite brands — and your competitors — on YouTube.
- Approach video with a small experiment.
- Be yourself — yes, you have to get in front of the camera.