Turn around, face the internet and tell the world who you are and what your business does. That’s the new marketing.

Top Questions You Probably Have

• What should I be talking about? 
• How should I talk about it? 
• Should I blog or just do social?
• What’s “reach”?
• What is domain expertise? 
• How does content affect SEO?

Key Things To Do

• Product content. A lot of it. 
• Mix the content types up: blogs, social, video, presentations, whitepapers.
• Whatever you do: don’t write for search bots — always write with the human visitor of your site.