Turn around, face the internet and tell the world who you are and what your business does. That’s the new marketing.
Top Questions You Probably Have
- What should I be talking about?
- How should I talk about it?
- Should I blog or just do social?
- What’s “reach”?
- What is domain expertise?
- How does content affect SEO?
Key Things To Do
- Product content. A lot of it.
- Mix the content types up: blogs, social, video, presentations, whitepapers.
- Whatever you do: don’t write for search bots — always write with the human visitor of your site.