When I started Walnut St. Labs it was based on instincts—with a half-a-dash of empirical data. Kinda risky. But I had a back up plan: 23 North Digital—a digital innovation consultancy. I launched it at the same time and have been running it simultaneously along with Walnut St. Labs. And to my surprise, WSL + 23ND became BFFS. They enhanced each other. Here’s a shot-glass worth of a recap for both sides of the house.