Jeff White, CEO of Media Analytics

@IMSReport
imsreport.com

“Be conscious of what path you will take when you hit the fork in the road. Know what NOT to do and be willing to admit it to yourself when you hit a dead end.”
— Jeff White, CEO of Media Analytics

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“Your innovation can have a life on its own, so make sure you pay attention.”
— Jeff White, CEO of Media Analytics

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“A lot of times entrepreneurial spirits don’t play well in big companies.”
— Jeff White, CEO of Media Analytics

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“I didn’t want to be part of that cookie-cutter experience. When a company gets that big, you become dependent upon it.”
— Jeff White, CEO of Media Analytics

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“Be flexible, nimble and follow the money.”
— Jeff White, CEO of Media Analytics

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“Build your product. Make sure the product works, and make sure that your customers like it. Once you have those three things, then you really have something of value.”
— Jeff White, CEO of Media Analytics

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“We knew our end game. We knew that we wanted an exit. I told Apple that it might just be cheaper for them to just buy us and it turned out that it was, so they did.”
— Jeff White, CEO of Media Analytics

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“Keep the team small because you’ll get in your own way. Knowing which direction you’re heading in is very important!”
— Jeff White, CEO of Media Analytics

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“Im a big believer in not leaving things to chance. Control your own destiny!”
— Jeff White, CEO of Media Analytics

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“What do all entrepreneurs have in common? They understand where they want to end up.”
— Jeff White, CEO of Media Analytics

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“If you’re not growing organically and not being valued, then make a change!
— Jeff White, CEO of Media Analytics